Opinion

In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about. Vexingly, the pace at which they do this is also completely up to them.

by Mediaweek Admin – Apr 24, 2024

"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."

by Vanessa Lyons – Apr 24, 2024

Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."

by Mediaweek Admin – Apr 22, 2024

The next time you tune in to that must-watch match, remember that behind the scenes, observability is keeping the game on.

by Mediaweek Admin – Apr 22, 2024

"Television is a rich tapestry ... it reflects our passions, our interests, and our stories, making it a medium that belongs to everyone."

by Natalie Harvey – Apr 22, 2024

Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.

by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024

"Your partnerships and licensing are not aligned to your purpose, and they’re hurting your brand."

by Mediaweek Admin – Apr 18, 2024