Opinion
Latest stories
Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Matt Purcell – Nov 14, 2024
Five game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'
by Natalie Harvey – Nov 14, 2024
Mamamia's Natalie Harvey: We just saw the results of America's first 'podcast election'. Australia is next.
'What nobody on the left or right is arguing, however, is the seismic shift in influence from the old media to the new media, specifically podcasts.'
by Imran Masood – Nov 13, 2024
DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
by Melanie Williams – Nov 12, 2024
The ripple effects of the US election on Australian politics and what it means for marketers
By watching how American brands navigate a politically charged environment, Australian marketers can apply lessons learned.
by Emma Shepherd – Nov 8, 2024
Resolution Digital's Melanie Williams: What is CRO's true impact on ROI?
The significance of CRO cannot be overstated, particularly when every click and digital interaction holds the power to shape business outcomes.
by Mediaweek Admin – Nov 7, 2024
Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
by Josh Gurgiel – Nov 6, 2024
Bench Media's Ori Gold: What Australian CMOs must get right about commerce media in 2025
The challenge for CMOs is not just to keep pace, but to rethink how they engage customers in a world where omnichannel isn’t optional, transparency is a non-negotiable, and first-party data is a brand’s most valuable asset.
by Shelley Friesen – Nov 5, 2024
LiveRamp's Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
by Matt Coote – Oct 31, 2024
The Trade Desk's Stephanie Famolaro: Regulatory spotlight sparks shift in digital advertising
The question now becomes how do marketers look past Google’s lack of transparency and objectivity if they want to deliver business results?
by Alisha Buaya and Jasper Baumann – Oct 31, 2024
Affinity's Caspar Yuill: Five key takeaways from the 2024 IPAs in London
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is the art.
by Brittney Rigby and Alisha Buaya – Oct 28, 2024
Melbourne Social Co.'s Shelley Friesen: A Millennial boss's guide to managing a Gen Z team
'To get the best results out of this generation, we need to tick the boxes that are meaningful to them.'
by Josh Gurgiel – Oct 25, 2024
oOh!media's Josh Gurgiel: From Hulk to hashtags – driving brand fame in a world drowning in content
'The ability to penetrate the public consciousness was reserved for a select few, governed by corporations and crafty tastemakers, built exclusively by broadcast channels. '
by Mediaweek Admin – Oct 23, 2024
Niall Hogan: How contextual advertising can help Aussie brands connect with shoppers this holiday season
'The challenge for online advertisers is to strike the right balance between timing and relevance, while always respecting consumer privacy.'
by Mediaweek Admin – Oct 18, 2024
Anthony Fargeot: Navigating the walled gardens of commerce and retail media
'The stark reality is that albeit Afterpay’s RMN being very exciting, it is yet another "walled garden" added to the long list of isolated ecosystems that currently dominate the retail media space.'
by John McNerney – Oct 18, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.