Opinion
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Katie Clift: PR needs to counter the culture
"Our overall approach to the PR industry is outdated and unsustainable."
by Mediaweek Admin – Jun 7, 2024
Ellie Angell: Happy Pride - really? People, brands, and businesses can be more nuanced
Angell is heading back to the UK this year. "For the first time in my life, I feel fear about being there. Fear of walking the streets, of going into pubs, of using the restroom."
by Mediaweek Admin – Jun 6, 2024
Lauren Meisner: Bumble's fumble proved a good brand apology works
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
by Mediaweek Admin – Jun 4, 2024
Peter Mountford: Three wishes for freelance agency briefs
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
by Mediaweek Admin – May 31, 2024
Odette Barry: Reach at all costs (or specifically a $10m phoney house)
Roxy Jacenko is feeling the consequences of the old adage "all publicity is good publicity."
by Mediaweek Admin – May 23, 2024
John O'Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
by Mediaweek Admin – May 21, 2024
Ellie Angell: My first three months as a trans person in the workplace
"One of the best things that TrinityP3 did was to ask me for a one-pager - setting me up as a stakeholder in my own individual journey as a trans woman."
by Mediaweek Admin – May 16, 2024
How to #newsjack the federal budget
In The Media PR's Oryana Angel explains how to pitch journalists stories connected to the budget, including why "coming in with ‘me too’ or ‘I agree’ probably won’t be enough to cut through."
by Mediaweek Admin – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
Bryden Campbell: Bonza's demise offers lessons for next budget airline
In our continued cost-of-living crunch, Bonza could - and should - have worked.
by Patrick Whitnall – May 6, 2024
Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."
by Caspar Yuill – May 6, 2024
Lucie Jansen: Adland should rally behind Working with Cancer pledge
Spark Foundry's CIO: "It took me a couple of years to understand that this industry is like no other when it comes to being able to influence change."
by Mediaweek Admin – May 3, 2024
Gavin Lockhart: Death of third-party cookies might be delayed, but brands should act now
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
by Mediaweek Admin – Apr 30, 2024
Keenan Motto and Gemma Rees: Five lessons from five years of Fabric
Five years ago, Fabric launched as part of the TBWA Group. Its founders reflect on the journey so far.
by Mediaweek Admin – Apr 26, 2024
Tyler Greer: Navigating the 'messy middle' to unravel the consumer journey
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about. Vexingly, the pace at which they do this is also completely up to them.
by Mediaweek Admin – Apr 24, 2024
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