Opinion
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Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
by Melanie Williams – Jul 11, 2024
Daniel van Vorsselen: The AI connection gap, is human empathy essential?
"AI might be efficient, but humans are sceptical."
by Mediaweek Admin – Jul 4, 2024
Strategy and production together unlock personalisation at scale
"We should be able to combine vision with pragmatism."
by Jasper Baumann and Tess Connery – Jun 28, 2024
Kim Portrate: TV offers a beacon of stability in a time of technological turbulence
"In a time when digital can feel like a gamble, TV offers advertisers a safe bet."
by Natalie Harvey – Jun 25, 2024
Jasmin Bedir: This too, shall not pass
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
by Brad Palmer – Jun 25, 2024
James Rose: Why your media buys are undermining your 'good' credentials
"Customers expect businesses to ‘do good’ but don’t want them to be political or divisive."
by Mediaweek Admin – Jun 24, 2024
Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
by Mediaweek Admin – Jun 24, 2024
CANNESPRESS Day 4: Kate Cronin, Kate Jhaveri, Mustafa Shamseldin, Rick Astley and Lollicop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 22, 2024
CANNESPRESS Day 3: Pinterest's Bill Ready, Natasha Maharaj, Rebecca Rowntree on AI and GK Barry
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 21, 2024
CANNESPRESS Day 2: Ritson, Pritchard's paint by numbers preso, SNL's Kenan Thompson, saddest shop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 20, 2024
Ash Dharan: Performance marketing is both an art and a science
"Human beings don’t buy products, they buy the transformation the product promises."
by Mediaweek Admin – Jun 19, 2024
Ciel Graham: An auto marketer's guide to cutting through clutter and complexity
"With more brands, more choices, new needs, and new influences, buyers are overwhelmed rather than spoilt for choice."
by Mediaweek Admin – Jun 17, 2024
Psembi Kinstan: ‘No such thing as the APAC region’ and other insights from the nicest advertising festival in the world
DDB Group Melbourne's ECD on why the industry is hungry for brilliant work that isn't just Cannes work, and why we'll soon launch Out Of Our Bubble Creative Reviews to address this.
by Mediaweek Admin – Jun 14, 2024
Claire Fenner: Media mix modelling optimises spending, it doesn't just cut costs
"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in missed growth opportunities on the table."
by Mediaweek Admin – Jun 13, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
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