Latest stories
Experiences, not products dominate Australian ideals of luxury
News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.
by Danielle Long – Mar 5, 2024
Red Rock Deli teams up with Pnau for new single via Special
Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture."
by Mediaweek Admin – Mar 5, 2024
ACA opens 2024 Australian Effie Awards for entries with new AI category
Tony Hale: "Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective."
by Mediaweek Admin – Mar 5, 2024
NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
by Mediaweek Admin – Mar 4, 2024
Kia enlists Australian sports icons to name its upcoming ute in latest TVC
"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."
by Mediaweek Admin – Mar 4, 2024
Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special
"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."
by Mediaweek Admin – Mar 4, 2024
Pepsi launches first new visual identity after 14 years
Vandita Pandey: "We have huge plans for 2024 here in Australia."
by Mediaweek Admin – Mar 4, 2024
Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry
Karen Coleman: "Launching into a new market takes a range of capabilities."
by Mediaweek Admin – Mar 1, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
by Mediaweek Admin – Feb 28, 2024
Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
by Mediaweek Admin – Feb 28, 2024
DDB Sydney launches first brand campaign for Volkswagen in seven years
Matt Chandler: "We wanted to tell a very simple story, beautifully."
by Mediaweek Admin – Feb 26, 2024
Netflix launches 'Tudunny' pop-up in response to YouGov findings
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
by Mediaweek Admin – Feb 22, 2024
San Remo releases first work with Emotive, revamps 23-year-old 'We're Family' brand platform for next generation
"It's classic brand building.”
by Mediaweek Admin – Feb 22, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
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