Latest stories
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Amy Shapiro – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED
Richard Bray: "Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster."
by Mediaweek Admin – Mar 8, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Amy Shapiro – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.