Latest stories
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Amy Shapiro – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
'We need to come together to defend our industry': Josh Faulks opens AANA RESET
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth and profitability."
by Amy Shapiro – May 9, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Amy Shapiro – May 7, 2024
Jemena launches The Big Picture educational campaign via MBCS
"There is not one silver bullet when looking to reduce carbon emissions."
by Amy Shapiro – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Amy Shapiro – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Amy Shapiro – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Amy Shapiro – May 6, 2024
Clemenger Group launches industry-first Agri Graduate Program
“The first specialised agriculture graduate program in Australia’s marketing communications industry."
by Amy Shapiro – May 3, 2024
Josh Faulks on brand growth amid 30%+ jump in costs, good creativity, and AANA RESET
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
by Amy Shapiro – May 1, 2024
ACA to host webinar for second Create Space DE&I census results
Hannah Sturrock, Rose Herceg, Renata Yannoulis, Simon Wassef, and Jessica Farrell will speak on the webinar.
by Amy Shapiro – Apr 30, 2024
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