Latest stories
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Amy Shapiro – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Amy Shapiro – May 20, 2024
Boomtown and Thinkerbell debut campaign celebrating regional opportunity
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
by Jasper Baumann – May 20, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Amy Shapiro – May 16, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
KFC's 'Look on the Fried Side of Life' named favourite Aussie ad
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
by Amy Shapiro – May 16, 2024
SBS focuses on starting life in a new country in Australia Explained marketing campaign
“The creative empowers and celebrates diverse migrant and refugee experiences."
by Tess Connery – May 16, 2024
Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
by Amy Shapiro – May 15, 2024
Red Rooster and Four'N Twenty launch collab via Leo Burnett
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."
by Amy Shapiro – May 15, 2024
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Amy Shapiro – May 15, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
Bernard Salt wants marketers to stop oversimplifying older demos
"They just need to be spoken to the right way and enticed into spending in various ways.”
by Amy Shapiro – May 13, 2024
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