Latest stories
Adobe debuts Agent Orchestrator to transform CX and marketing
The ground-breaking feature in Adobe Experience Platform was announced at the global Adobe Summit.
by Mediaweek Admin – Mar 18, 2025
Intuit Mailchimp unveils new suite of product enhancements and revamped popup forms
Fay Kallel: 'Compelling data capture provides the foundation for how marketers can leverage AI for more effective personalisation, and we're making it easier than ever for them to integrate this effective tool into their strategies.'
by Alisha Buaya – Feb 27, 2025
Airwallex appoints director of marketing to oversee ANZ region
Andrew Balint: 'Jen has a stellar reputation for launching successful campaigns and brand building.'
by Alisha Buaya – Feb 24, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
70% of Australians trust contextually relevant ads over other alternatives: GumGum
Matt Coote: 'Advertisers need to meet consumers where they are.'
by Alisha Buaya – Feb 6, 2025
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
I'm A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere
Andreana Walton: 'Our strategy was to take the fun to our viewers, wherever they were spending their time.'
by Alisha Buaya – Jan 21, 2025
ADMA names Sarah Waladan as head of regulatory and advocacy
Andrea Martens: 'Sarah’s appointment reflects ADMA’s focus on ensuring the industry moves towards more responsible marketing practices.'
by Alisha Buaya – Jan 14, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
IMAA welcomes new board member as It expands education initiatives for 2025
Jackie Alley: 'As an organisation, we remain dedicated to futureproofing the national indie media agency industry and investing in the next generation of media talent.'
by Mediaweek Admin – Dec 18, 2024
BMW’s thrill-seeking ad hits a roadblock over safety breaches
Ad Standards found the ad promoted unsafe driving, breaching the FCAI Code.
by Emma Shepherd – Dec 18, 2024
WPP and UMG partner to deliver music and entertainment solutions for global brands
Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns for our clients.'
by Alisha Buaya – Dec 13, 2024
Netflix's Squid Game takes over Sydney Harbour ahead of season two premiere
A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.
by Alisha Buaya – Dec 13, 2024
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