Latest stories
Carsales and bp partners to provide members with a fuel discount
Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'
by Alisha Buaya – Dec 11, 2024
Emma Logan launches bespoke marketer consultancy
'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'
by Alisha Buaya – Dec 10, 2024
Hobart's MACq 01 Hotel unveils new campaign via Showpony
Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to life.'
by Alisha Buaya – Dec 6, 2024
IAG Chief Customer and Marketing Officer Michelle Klein discusses 'doing the basics brilliantly' in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic and Paralympic Games.
by Alisha Buaya – Dec 5, 2024
StackAdapt appoints new director of marketing in APAC
Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'
by Alisha Buaya – Dec 5, 2024
Andrea Van Unen-Smith appointed chief marketing officer of Senetas
Andrew Wilson: 'Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market.'
by Alisha Buaya – Dec 4, 2024
Tracksuit and Ideally team launch martech startup New + Improved Ventures
Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some great people.'
by Alisha Buaya – Nov 29, 2024
Marketers are 'embracing messiness' and taking risks: We Are Social's Think Forward 2025 report
Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'
by Mediaweek Admin – Nov 22, 2024
TikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'
by Mediaweek Admin – Nov 20, 2024
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
by Alisha Buaya – Nov 8, 2024
Mini names Meg Mac as brand ambassador
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
by Mediaweek Admin – Nov 6, 2024
TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy
The appointments are in response to the rising demand for advanced data, analytics, and ad tech expertise.
by Alisha Buaya – Nov 6, 2024
Rebecca Darley resigns from Domain Group and joins TPG Telecom as group chief marketing officer
Darley's appointment at TPG follows the decision of current chief marketing officer, John Casey, to step back from the role.
by Alisha Buaya – Oct 17, 2024
Technographics: The Growth Distillery reveals how tech use influences shopping habits
How marketers can use technology to better predict buying behaviour than age or gender.
by James Manning – Oct 15, 2024
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