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Helen Johnson: Indies must compete against holdcos in AI battle
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
by Mediaweek Admin – Apr 11, 2024
Villains, influencers and a sweet bisexual mechanic: Jodi McAlister’s rom-coms borrow and bend reality TV tropes
Beatrice Alba is an expert in romance - and The Bachelor - as part of her day job.
by Mediaweek Admin – Apr 8, 2024
Kids and ‘bad’ news: How can parents safely introduce their children to news and current affairs?
Programs like the ABC’s Behind The News can help introduce children to news and current affairs.
by Mediaweek Admin – Apr 8, 2024
ThinkNewsBrands: Attention! Agency leaders talk news publishing
Raj Gupta, Jacquie Alley, and Nik Doble tell ThinkNewsBrands' Vanessa Lyons why news publishing is so powerful for advertisers.
by Mediaweek Admin – Apr 5, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Daniel Kahneman changed how we think about human nature – the psychologist remembered by a former student
"One way Danny stood apart from other researchers is that his work was driven by a desire not merely to contribute to a research field, but to create new fields."
by Mediaweek Admin – Apr 4, 2024
DDB Melbourne's Andrew Rovenko on what award-winning Rocketgirl photos say about creative limits
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
by Amy Shapiro – Apr 2, 2024
DDB and VW launch RooBadge, designed to save kangaroos and cars
The idea came after the team experienced kangaroo hazards firsthand on film sets.
by Amy Shapiro – Mar 28, 2024
Louise Romeo: Curiosity is a superpower in the AI era
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
by Mediaweek Admin – Mar 20, 2024
Angel City FC is growing women's sport through its brand-building
"Our investors, including Natalie [Portman], don't get anything special ... they all have to buy tickets for our games, they need to support women's sports."
by Jasper Baumann – Mar 20, 2024
'Moving fast' to nurture Forbes' community, and 'better than expected' readership
"What I realised after the last Summit was I almost did a disservice to the 1,600 women in the room, not to continue on that community."
by Brittney Rigby – Mar 19, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
Hayley Cochrane: Stop blaming creatives for the attention issue
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand stories.
by Mediaweek Admin – Mar 14, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Amy Shapiro – Mar 13, 2024
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