Features
Latest stories
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Amy Shapiro – May 15, 2024
Bernard Salt wants marketers to stop oversimplifying older demos
"They just need to be spoken to the right way and enticed into spending in various ways.”
by Amy Shapiro – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
'Greedy' and 'shitty': Adland urged to stop making parental leave redundancies
"I know I'm gonna ruffle a lot of feathers with this ... whilst I empathise with businesses that have to run in a certain way, I also call bullshit on it."
by Brittney Rigby – May 9, 2024
Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can work in a way where we probably never have any more than five or six clients.”
by Amy Shapiro – May 7, 2024
James Dixon on Atomic 212°'s 'big, hairy, audacious goal': Crack top 5, 'take on the big brands and win'
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year process.' And then we know we're vulnerable."
by Brittney Rigby – May 6, 2024
Josh Faulks on brand growth amid 30%+ jump in costs, good creativity, and AANA RESET
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
by Amy Shapiro – May 1, 2024
'Sheer volume of unsettling news is overwhelming': How newsrooms protect journalists and audiences
"We offer bespoke sessions with a psychologist for all newsroom staff following significant events."
by Tess Connery – May 1, 2024
‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."
by Jasper Baumann – Apr 30, 2024
Marketing efforts have doubled US consideration: Canva ECD
“We saw almost a 20% increase in the past 12 months in entertainment organisations actively using Canva."
by Amy Shapiro – Apr 26, 2024
Saatchis is a 'shopfront' for Publicis: Patrick Rowe on a year as CEO
“My mantra is that we want our creative thinking to have more impact, more often for our clients."
by Amy Shapiro – Apr 23, 2024
Davy Rennie's to-do: Give CMOs 'unfair advantage', get his agencies to 'stop being so bloody humble'
"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as the Power of One, we can solve everything."
by Brittney Rigby – Apr 16, 2024
Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.
by Mediaweek Admin – Apr 16, 2024
'It was the right time for us': Nova hands media account to GroupM's Mindshare
Adam Johnson told Mediaweek the move signalled an act of "stepping back and assessing rather than the direct need for change."
by Amy Shapiro – Apr 15, 2024
Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
by Amy Shapiro – Apr 12, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.