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Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
Lauren Joyce on IWD: In defence of the cupcake
Lauren Joyce: "In all their sugary pink glory, what they represent is a moment to converse. To stop, grab a cup of tea, and take a moment to listen."
by Mediaweek Admin – Mar 8, 2024
VW marketer Julie Scarff departs after 11 years
"I'm not sure what they're doing with the role. I'm not sure whether they're replacing or restructuring."
by Amy Shapiro – Mar 6, 2024
Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Amy Shapiro – Mar 6, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Amy Shapiro – Mar 6, 2024
"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Amy Shapiro – Feb 28, 2024
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry
"Companies are going to be taking a long, hard look at where they stand against the market."
by Amy Shapiro – Feb 27, 2024
How Thinkerbell is building a new mindset with its latest campaign
Adam Ferrier: “If someone has a good idea in the agency, and they are passionate about it, we’d like to think that idea has a way of finding itself in the world.”
by Amy Shapiro – Feb 27, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Amy Shapiro – Feb 23, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
How specialised categories are on the rise with Total News
Jakeb Waddell and Vanessa Lyons talk the power of sport
by Trent Thomas – Feb 21, 2024
SBS' Matchmaker Toby Lieder reveals the universal dealbreaker in relationships
Toby Lieder: "I set up people that match other people's dealbreakers"
by Anita Anabel – Feb 20, 2024
Ben Skelsey comments on departure from IPG's Huge
Skelsey's decision follows the departure of former Huge CEO Mat Baxter, who spent 14 years with IPG.
by Amy Shapiro – Feb 16, 2024
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