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Meltwater data reveals the top streamed Australian reality TV shows of 2022
NSW was by far the state that did the majority of social talking about reality TV in Australia
by Mediaweek Admin – Dec 9, 2022
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
Pinterest Predicts reveals the inspiring and interesting trends of 2023
Over 400 million people come to Pinterest each month to plan for the future
by Mediaweek Admin – Dec 8, 2022
GroupM media and advertising forecasts total market growth of 3.4% in 2023
The forecast examines the socioeconomic factors contributing to the economy and advertising revenues
by Mediaweek Admin – Dec 5, 2022
Magna Global Forecast finds Australia's advertising economy will reach $23.5 billion in 2023
The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled
by Mediaweek Admin – Dec 5, 2022
Pathmatics reveals Australia’s top spending brands for Black Friday and Cyber Monday
The numbers revealed Australians stacked up a record-breaking $7.1 billion in sales for 2022, ranking fourth globally
by Mediaweek Admin – Dec 2, 2022
IAB finds the digital advertising industry continues to grow despite macroeconomic uncertainty
The industry reached $3.455 billion, an increase of 6.5% in 2021
by Mediaweek Admin – Nov 30, 2022
Ebiquity and Scope3 study reveals the cost and impact of digital advertising on the environment
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
by Mediaweek Admin – Nov 25, 2022
Outbrain launches its new Outbrain Academy training course
The course provides actionable best practices and expert insights to drive traffic and influence buyer behaviour
by Mediaweek Admin – Nov 24, 2022
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
by Mediaweek Admin – Nov 23, 2022
ThinkNewsBrands and Roy Morgan reveal 97% of Australians continue to consume news
Total News represents all news brands across print and digital as well as standalone news websites
by Mediaweek Admin – Nov 20, 2022
IAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
by Alisha Buaya – Nov 16, 2022
Brands to invest in influencer marketing despite economic slowdown, HypeAuditor finds
Additionally, marketers will increasingly prioritise partnerships with gaming influencers
by Mediaweek Admin – Nov 16, 2022
Sensor Tower reveals Mastodon app downloads increase during Musk's Twitter take over
Sensor Tower has been tracking app downloads for both Twitter and Mastodon’s performance over the past nine months
by Mediaweek Admin – Nov 16, 2022
Kantar reveals its 2023 Media Trends and Predictions report
The insights aim to help media companies and brands navigate 2023 and plan for the future
by Mediaweek Admin – Nov 16, 2022
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