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Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
COMvergence: Zenith leads media agencies with $108m in 2023 new biz value
The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
by Amy Shapiro – Apr 11, 2024
Interbrand and Unyoked partner to create work in nature policy
Nathan Birch: "The world of work continues to change for creatives, and not necessarily for the better."
by Amy Shapiro – Apr 10, 2024
Ogilvy PR Believability Index: Aussies want more science in clean energy comms
"The results show that the renewable energy transition is vulnerable to disinformation."
by Jasper Baumann – Apr 9, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
The Trade Desk: Two-thirds of Aussie ad budgets wasted on disengaged online platforms
The Trade Desk surveyed 2,002 Australian consumers in late 2023.
by Jasper Baumann – Apr 5, 2024
IAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
by Jasper Baumann – Apr 4, 2024
Catalano: View will bring finance propositions to market as Domain 'stagnates'
Catalano: "Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them."
by Amy Shapiro – Apr 3, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by James Manning – Apr 2, 2024
Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Amy Shapiro – Mar 26, 2024
1 in 10 Australians switched brands in response to data breaches: Dentsu report
A quarter of respondents had their data stolen with malicious intent. Dentsu said this proves brands must earn and maintain trust.
by Alisha Buaya – Mar 26, 2024
Murmur Group teams up with Aryma Labs for data-driven marketing solutions
The agency will be the sole channel partner for Aryma Labs.
by Alisha Buaya – Mar 25, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
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