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Nielsen unveils the Biggest Ad Spenders for the first half of 2022
Adspend

Nielsen unveils the Biggest Ad Spenders for the first half of 2022

• Clive Palmer’s Group of Companies came in at number six on the list

by Mediaweek Admin – Aug 18, 2022

Seven releases video series to help the industry navigate total TV
Data

Seven releases video series to help the industry navigate total TV

• The three-part video series is called convergED

by Mediaweek Admin – Aug 17, 2022

BuzzFeed, Inc. launches data services suite Lighthouse in Australia
Data

BuzzFeed, Inc. launches data services suite Lighthouse in Australia

• Lighthouse will now be available in international markets, including the UK, Canada, Australia and Latin America

by Mediaweek Admin – Aug 15, 2022

State of Australian Media Report explores media industry trends of 2022
Data

State of Australian Media Report explores media industry trends of 2022

• The report explores the impact the federal government and slow advertising spend

by Mediaweek Admin – Aug 9, 2022

InMobi VP Richard O'Sullivan reveals what consumers should know about their privacy
Data

InMobi VP Richard O'Sullivan reveals what consumers should know about their privacy

• O'Sullivan also discussed the privacy considerations marketers need to know

by Alisha Buaya – Aug 2, 2022

DrawHistory and B Lab AANZ partner to launch "Purpose in Progress" survey
Agencies

DrawHistory and B Lab AANZ partner to launch "Purpose in Progress" survey

• The annual survey focuses on people aged between 20 to 40

by Mediaweek Admin – Jul 27, 2022

InfoSum GM Richard Knott discusses data clean rooms
Data

InfoSum GM Richard Knott discusses data clean rooms

• Knott spoke about the company's work in the data privacy space and the cookieless future

by Alisha Buaya – Jul 26, 2022

Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022
Data

Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022

• Menulog took the top spot, spending more than $23million

by Mediaweek Admin – Jul 19, 2022

Next&Co Digital Media reveals advertisers wasted $94.3 million in ad spend
Agencies

Next&Co Digital Media reveals advertisers wasted $94.3 million in ad spend

• The most digital ad spend wasted in Q2 was on Google at $38 million

by Mediaweek Admin – Jul 19, 2022

PwC Outlook: Entertainment and media experience unprecedented growth
Data

PwC Outlook: Entertainment and media experience unprecedented growth

• Consumer spending rose 6.23% from the prior year reaching A$45.6 billion

by Mediaweek Admin – Jul 18, 2022

ADIA supports ACMA scam code but for legitimate research calls to be allowed
Data

ADIA supports ACMA scam code but for legitimate research calls to be allowed

• Market and social research rely on connecting with people who choose to share their views

by Mediaweek Admin – Jul 15, 2022

Dentsu report predicts global ad spend increase of 8.7% in 2022
Adspend

Dentsu report predicts global ad spend increase of 8.7% in 2022

• In Australia, the market is forecasted to hit 6.7% year-on-year growth

by Mediaweek Admin – Jul 14, 2022

WARC Global Marketing Index shows growth rate decrease in June
Agencies

WARC Global Marketing Index shows growth rate decrease in June

• Global Marketing Index continues to decrease in the rate of growth from 59.8 to 56.6

by Mediaweek Admin – Jul 8, 2022

SBS launches Australian Census Explorer in eight different languages
Data

SBS launches Australian Census Explorer in eight different languages

• Census Explorer also provides insights into First Nations peoples and communities

by Mediaweek Admin – Jul 7, 2022

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