Creativity
Latest stories
Craig Page replaces Tim Collier as Connecting Plots head of strategy
The appointment also sees Connecting Plots fold Page's strategic consultancy WeirdWorks into the agency.
by Amy Shapiro – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Amy Shapiro – May 20, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
Innocean and Paper Moose launch 'Love Our Work' industry charter
"Toxicity amongst ourselves makes this multi-billion dollar industry smaller."
by Amy Shapiro – May 15, 2024
TRESemmé and Ovolo Hotels debut hair service menu, via Emotive
"A beautifully simple idea that makes you think, ‘Why the hell hasn’t anyone done this before?’"
by Jasper Baumann – May 15, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
Modibodi launches brand platform to dispel period fears via Fabric
The new brand direction aims to position Modibodi as an aspirational lifestyle brand.
by Jasper Baumann – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
Smith's launches new brand platform 'Joy is a Simple Recipe' via Goodby Silverstein & Partners
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
by Alisha Buaya – May 10, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Amy Shapiro – May 7, 2024
Jemena launches The Big Picture educational campaign via MBCS
"There is not one silver bullet when looking to reduce carbon emissions."
by Amy Shapiro – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Amy Shapiro – May 7, 2024
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