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Bread Agency unveils 'Sounds good' platform for Connect Hearing
Amaury Treguer: "Being able to clearly hear what people say. Sounds good right?!"
by Amy Shapiro – Apr 23, 2024
Cadbury becomes principal partner of Wallaroos, Australian women's rugby team
Cadbury has been the team's major partner since 2021 and its logo will now feature across the Wallaroos home and away jerseys.
by Jasper Baumann – Apr 23, 2024
Orphan says 'They need our help' in latest for children's cancer research
The end of financial year tax campaign encourages donations to help kids with cancer.
by Amy Shapiro – Apr 23, 2024
Mastercard and H+Co's film for low vision audiences hits festival circuit
Gavin Chimes: "We pulled out every stop to create an immersive film unlike any you’ve seen before."
by Amy Shapiro – Apr 22, 2024
Gen Z hosts funeral for cropped puffer in latest from NAB and TBWA\Melbourne
Stoddart: "We decided to let Gen Z take control in a way that felt fun, relatable and appropriately funeral-ly."
by Amy Shapiro – Apr 22, 2024
Deloitte Digital AUNZ and IOC launch co-branded Olympics campaign
Nick Garrett said: "Beautiful work team. So nice to see this idea progress from strategy, into idea and manifest into a wonderful execution. You held it tight and never let go."
by Amy Shapiro – Apr 22, 2024
Cashrewards hunts for new CMO
The listing comes after Mediaweek revealed the departure of former CMO Nicole Bardsley in February.
by Amy Shapiro – Apr 22, 2024
Virgin and Special launch next chapter of 'Bring on Wonderful'
Nils Eberhardt: “The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes.”
by Amy Shapiro – Apr 22, 2024
Thinkerbell commemorates Father Bob's passing with brand refresh
Ferrier: "We wanted the logo to encapsulate his bold ‘punk in priest’s clothing’ character to express his passion for leaving no one behind."
by Amy Shapiro – Apr 22, 2024
First +61 film work for Telstra launches: ‘Pointless’
The second instalment of work, and first TVC, from +61 has dropped.
by Amy Shapiro – Apr 19, 2024
XXXX is 'summer beer you can drink all year' in latest from Thinkerbell
XXXX has also created the Summer Bright Ice Bucket Hat: a hat and a beer cooler in one.
by Amy Shapiro – Apr 19, 2024
HoMie and Town Square launch 'Give One. Get One.' for youth homelessness
"It's about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way."
by Amy Shapiro – Apr 19, 2024
Flight Centre and VML launch Envoyage B2B brand
The Envoyage brand is slated for rollout throughout 2024 and into 2025.
by Amy Shapiro – Apr 18, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024
Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024
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