Brands
Latest stories
Tourism WA re-appoints WPP's The Brand Agency
Rose Herceg said, "it’s a great honour to sell WA to the world."
by Amy Shapiro – Apr 8, 2024
Squarespace debuts first Trans-Tasman campaign, The Ditch
The campaign was led by Squarespace's in-house creative team.
by Amy Shapiro – Apr 8, 2024
First Telstra work from +61, From Space to Your Place, launches
Brent Smart: "I love how ambitious, yet simple this work is."
by Amy Shapiro – Apr 8, 2024
BONDS launches 'As worn by us' brand platform via Special
Ghazarian: “A proud reflection of the simple and unique truth that Bonds can be found in almost every Aussie’s undie or sock drawer."
by Amy Shapiro – Apr 8, 2024
Caspar Yuill: New Balance's resurgence from daggy to desirable
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.
by Brittney Rigby and Alisha Buaya – Apr 7, 2024
Grill'd takes a jab at Macca's in latest work for Gather Round
Dunne: "Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this."
by Amy Shapiro – Apr 5, 2024
On the ground at Gather Round: Macca's, Telstra, and Toyota's activations
Adelaide's Rundle Mall shopping strip - which experienced a 16% surge in foot traffic during last year's inaugural Gather Round - is also home to brand activations.
by Brittney Rigby – Apr 5, 2024
Coke Studio launches in AUNZ with Tones and I
Kate Miller: "This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration."
by Amy Shapiro – Apr 5, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Amy Shapiro – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Daniel Kahneman changed how we think about human nature – the psychologist remembered by a former student
"One way Danny stood apart from other researchers is that his work was driven by a desire not merely to contribute to a research field, but to create new fields."
by Mediaweek Admin – Apr 4, 2024
Tracksuit boosts marketing team with Christine Rodrigues and Sam Sherson
The appointments follow Tracksuit's $20.5m Series A funding round in February.
by Alisha Buaya – Apr 3, 2024
Catalano: View will bring finance propositions to market as Domain 'stagnates'
Catalano: "Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them."
by Amy Shapiro – Apr 3, 2024
DDB and VW launch RooBadge, designed to save kangaroos and cars
The idea came after the team experienced kangaroo hazards firsthand on film sets.
by Amy Shapiro – Mar 28, 2024
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