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Pure Blonde partners with The Monkeys to relaunch brand
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure."
by Amy Shapiro – Apr 18, 2024

BMF launches first work for a2 milk, 'Only a2 will do'
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
by Amy Shapiro – Apr 17, 2024

Supercars teases latest work with Jessica Mauboy via Wildcard
Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."
by Amy Shapiro – Apr 17, 2024

McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024

Kia names its ute: The Tasman
The announcement answers Kia's blockbuster teaser ad launched in March.
by Amy Shapiro – Apr 16, 2024

Rapper Latto 'Talks Snacks' in Thinkerbell's latest for Menulog
The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.
by Amy Shapiro – Apr 16, 2024

Miele names Lisa Saunders as marketing director AUNZ
Saunders replaces Michele Laghezza, who is now marketing director for Miele Belgium.
by Amy Shapiro – Apr 16, 2024

Buttholes, nangs, and 'girl math': Ad Standards' latest rulings
SCA's Jimmy and Nath Born Funny, Chatime's 'girl maths' ad, and Cream Shop's nang ad all faced the gavel.
by Amy Shapiro – Apr 15, 2024

Michael Hill names Miranda Kerr as first brand ambassador
Kerr joins as part of the jewellery's global rebrand via CHEP.
by Amy Shapiro – Apr 15, 2024

Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell
The Healthcaring master brand platform was introduced by Thinkerbell in October 2023.
by Amy Shapiro – Apr 15, 2024

Allan Border joins Parkinson's Australia as it rebrands
Border's video campaign amplifies Parkinson’s Australia's plea for $2 million in federal funding.
by Amy Shapiro – Apr 12, 2024

Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
by Amy Shapiro – Apr 12, 2024

Five by Five and This is Flow launch 'magical' campaign for Australian Payments Plus
Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."
by Amy Shapiro – Apr 12, 2024

Time Out appoints one green bean
ogb's appointment follows Time Out's plans to broaden coverage across Australia.
by Amy Shapiro – Apr 12, 2024

Emotive and Google AI partner to restore Tasmania's giant kelp forests
Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”
by Amy Shapiro – Apr 11, 2024

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