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Aussie-born The Yard Gym becomes Nike Training’s first global gym partner
TYG was founded in Australia by husband-and-wife duo Daniel and Tiarne Bova.
by Vihan Mathur – May 22, 2026
LG returns to MasterChef Australia as viewers eye appliance upgrades
The brand has appointed chef and TV personality Andy Allen as an LG brand ambassador.
by Vihan Mathur – May 21, 2026
Pinterest declares war on doomscrolling
The company has a stern word for marketers: stop trapping users on-platform.
by Natasha Lee – May 19, 2026
Why Spotify’s app icon changed to a green disco ball
One user on X wrote: “Whoever designed this needs to be fired immediately.”
by Vihan Mathur – May 18, 2026
Back Australia campaign lifts support for Australian-made products: YouGov
The campaign has now generated more than 19 million impressions across News’ platforms.
by Mediaweek – May 18, 2026
Vogue brings Vintage Market to Australian Fashion Week with eBay
Vintage fashion has officially entered the Australian Fashion Week group chat.
by Natasha Lee – May 11, 2026
BRITA makes Millie Bobby Brown the face of the brand
The campaign builds on BRITA’s global belief: Drink better. Do better.
by Vihan Mathur – May 11, 2026
Protein isn’t just trending - it’s taking over the aisle, and Muscle Nation wants a bigger bite
Mediaweek sat down with the brand's marketing boss to learn how it's competing in a protein-dominant market.
by Vihan Mathur – May 6, 2026
Network 10 turns MasterChef into a marketing juggernaut as ratings and BVOD spike
Season 18 launched with a multi-platform campaign targeting audiences wherever they’re watching.
by Natasha Lee – May 5, 2026
Under Armour signs Finn Callaghan in AFL first
The multi-year partnership will see Callaghan supported with performance gear and featured in brand campaigns.
by Mediaweek – May 1, 2026
Pandora launches Peach PRC charm edit with BRING
The campaign builds on Pandora’s recent music partnerships.
by Mediaweek – Apr 29, 2026
Coca-Cola inks multi-year NRL deal
Go on, name a more iconic duo.
by Vihan Mathur – Apr 29, 2026
Streets Ice Cream launches first new product in a decade
It's called Cremissimo, and will be available in five flavours across supermarkets nationwide.
by Mediaweek – Apr 28, 2026
ALDI turns ‘smart shopping’ into a national game with ALDI IQ push
The social-first push is designed to turn everyday grocery decisions into a shareable experience.
by Mediaweek – Apr 20, 2026
Nike removes ‘walkers tolerated’ sign after intense backlash
'You’re saying you only ‘tolerate’ back-of-the-pack runners, injured runners, first-timers, charity runners, and adaptive athletes?'
by Nama Winston – Apr 20, 2026
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