Brands
Latest stories
Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP
Alastair Doak: "We’re reinstating the essence of our brand."
by Amy Shapiro – Aug 27, 2024
Angus & Julia Stone close out Wild Turkey's House of Music 101 via BRING
Paolo Marinoni: "Music 101 has continued to develop into a platform that supports the the artists of tomorrow."
by Amy Shapiro – Aug 27, 2024
Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia
"This was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories."
by Amy Shapiro – Aug 26, 2024
Lendlease launches 'X marks the spot' for VicX via Houston Group
Stuart O’Brien: "North Sydney has always suffered somewhat of an identity crisis but Victoria Cross is a game-changer."
by Amy Shapiro – Aug 26, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Phoebe Burgess and Zyrtec launch 'Zach and Zoe’s Hide and Sneeze' storybook via Publicis Groupe
"An opportunity for families to learn about allergic rhinitis through imaginative storytelling."
by Amy Shapiro – Aug 20, 2024
Petbarn launches Puppy and Kitten Club via Howatson+Company
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."
by Amy Shapiro – Aug 20, 2024
VicReturn names TBWA\Melbourne full-service agency partner
TBWA's Omnicom stablemate, United, will manage media strategy and buying.
by Amy Shapiro – Aug 19, 2024
Budget Direct and 303 MullenLowe launch latest 'Insurance Solved' campaign: 'Reversible'
Jonathan Kerr: "While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to."
by Amy Shapiro – Aug 19, 2024
Smartpay unveils 'Hands On For Business Payments' via The Royals
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
by Amy Shapiro – Aug 19, 2024
ANZ creative agency pitch narrows as Special withdraws
Sian Chadwick: "The decision was mutually reached by both organisations."
by Amy Shapiro – Aug 16, 2024
Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
by Amy Shapiro – Aug 15, 2024
Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
by Amy Shapiro – Aug 15, 2024
How Mark Green convinced Susan Coghill to help fund Play it Safe
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little bit more money.'"
by Brittney Rigby – Aug 14, 2024
Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."
by Amy Shapiro – Aug 14, 2024
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