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Smartpay unveils 'Hands On For Business Payments' via The Royals
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
by Amy Shapiro – Aug 19, 2024
ANZ creative agency pitch narrows as Special withdraws
Sian Chadwick: "The decision was mutually reached by both organisations."
by Amy Shapiro – Aug 16, 2024
Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
by Amy Shapiro – Aug 15, 2024
Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
by Amy Shapiro – Aug 15, 2024
How Mark Green convinced Susan Coghill to help fund Play it Safe
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little bit more money.'"
by Brittney Rigby – Aug 14, 2024
Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."
by Amy Shapiro – Aug 14, 2024
7-Eleven and Mobil launch new fuel range via CHEP with 'go further'
The hero film features a never-ending car chase where the hero and villain have been driving for so long, they're only certain of one thing.
by Amy Shapiro – Aug 14, 2024
Dulux Group awards Selleys creative account to Howatson+Company
DDB Melbourne holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger.
by Amy Shapiro – Aug 13, 2024
Mary Fowler fronts latest work for Samsung via CHEP
Jason Ridge: "Mary’s dynamic presence and innovative spirit perfectly aligns with our vision."
by Amy Shapiro – Aug 12, 2024
CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
by Amy Shapiro – Aug 12, 2024
AAMI and Ogilvy launch 'When our game has its moments'
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a wayward footy."
by Amy Shapiro – Aug 9, 2024
Doritos XXL launches sci-fi campaign via VaynerMedia, Mango, TRIO
A three-by-six metre mural of a Doritos corn chip crash landing into a building has also been installed.
by Amy Shapiro – Aug 9, 2024
CHEP launches first work for Spirit of Tasmania, 'Pack more in. Get more out.'
The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March.
by Amy Shapiro – Aug 8, 2024
GWM appoints Revium as digital agency of record
Revium joins Thinkerbell on the roster, following GWM's split with The Hallway.
by Amy Shapiro – Aug 8, 2024
FBoy Island partners with Vodka Cruiser and Snaffle for new season
The campaign includes incidental product placement in the show and BINGE streaming sponsored assets.
by Jasper Baumann – Aug 7, 2024
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