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7-Eleven and Mobil launch new fuel range via CHEP with 'go further'
The hero film features a never-ending car chase where the hero and villain have been driving for so long, they're only certain of one thing.
by Amy Shapiro – Aug 14, 2024
Dulux Group awards Selleys creative account to Howatson+Company
DDB Melbourne holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger.
by Amy Shapiro – Aug 13, 2024
Mary Fowler fronts latest work for Samsung via CHEP
Jason Ridge: "Mary’s dynamic presence and innovative spirit perfectly aligns with our vision."
by Amy Shapiro – Aug 12, 2024
CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
by Amy Shapiro – Aug 12, 2024
AAMI and Ogilvy launch 'When our game has its moments'
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a wayward footy."
by Amy Shapiro – Aug 9, 2024
Doritos XXL launches sci-fi campaign via VaynerMedia, Mango, TRIO
A three-by-six metre mural of a Doritos corn chip crash landing into a building has also been installed.
by Amy Shapiro – Aug 9, 2024
CHEP launches first work for Spirit of Tasmania, 'Pack more in. Get more out.'
The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March.
by Amy Shapiro – Aug 8, 2024
GWM appoints Revium as digital agency of record
Revium joins Thinkerbell on the roster, following GWM's split with The Hallway.
by Amy Shapiro – Aug 8, 2024
FBoy Island partners with Vodka Cruiser and Snaffle for new season
The campaign includes incidental product placement in the show and BINGE streaming sponsored assets.
by Jasper Baumann – Aug 7, 2024
CMOlympics: Vin Naidoo on the power of Toyota's 'Team Everyone'
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
by Amy Shapiro – Aug 6, 2024
From Soldier On to Finger Lickin' Good: Brands 'go back to the past' with pre-COVID slogans
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it with fashion, culture, and music."
by Tess Connery – Aug 6, 2024
Lion head of marketing - craft and hospitality Ed Jamison exits after 12 years
Jamison told Mediaweek the decision "was a combination of numbers –12 years at an amazing company, a 3 month old, a 3 year old, and hitting 40!"
by Amy Shapiro – Aug 6, 2024
Steggles launches latest 'Stegglers for' work via M&C Saatchi
"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part of consumers' hearts and minds."
by Amy Shapiro – Aug 5, 2024
Foxtel Group rebrands in-house creative agency to BALBOA
BALBOA wants to build its client roster to include external clients in the sports and entertainment category.
by Amy Shapiro – Aug 5, 2024
CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."
by Amy Shapiro – Aug 4, 2024
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