Brands
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Coles enlists Christmas elves to ‘Make Christmas Delicious’ via Smith St agency
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media.
by Mediaweek Admin – Nov 14, 2024
Hyundai launches brand campaign with prime-time on Seven via Innocean and FINCH
Andrew Tuitahi: "Showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our marketing team."
by Mediaweek Admin – Nov 14, 2024
Sanrio teams up with Fender to launch Hello Kitty 50th anniversary collection
Edward Cole: 'This partnership speaks to the joy and creativity both brands have inspired worldwide.'
by Mediaweek Admin – Nov 13, 2024
Australian CX leaders say their brand experiences fall short customer pledge: State of the CX Nation
Melissa Yow: 'A clear CX strategy with solid governance is crucial to avoiding misguided investments and efforts.'
by Mediaweek Admin – Nov 8, 2024
Westfield releases its ‘Feels Like Christmas’ festive campaign via AKQA
Chad Mackenzie: 'This was an absolute treat to work on.'
by Mediaweek Admin – Nov 6, 2024
Mini names Meg Mac as brand ambassador
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
by Mediaweek Admin – Nov 6, 2024
Woolworths launches its Make this Christmas a Classic campaign via M&C Saatchi
Andrew Hicks: 'Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities.'
by Alisha Buaya – Nov 4, 2024
Merrick Watts unveils gladiator-inspired sports drink Posca Hydrate
Posca Hydrate will hit shelves across Australia this month, available in convenience stores, gyms, and quick-service restaurants.
by Mediaweek Admin – Nov 4, 2024
Endeavour Group CMO Jo Rose exits after three years
Rose led the marketing and customer teams since joining the business shortly after demerger, coming to Australia nearly nine years ago originally to join Woolworths.
by Alisha Buaya – Nov 4, 2024
BIG W responds to LinkedIn backlash over Halloween costume
'We are sorry for any impact we may have caused to the community.'
by Mediaweek Admin – Nov 1, 2024
Priceline Pharmacy launches refreshed brand strategy via Houston Group
The new brand positioning celebrates Priceline Pharmacy’s combination of health expertise and beauty experience.
by Jasper Baumann – Oct 30, 2024
Jaycar Electronics launches a new brand platform “Just Ask Jaycar” via Special
Caroline Viska, CMO of Jaycar, said: "I think you will find that the campaign nails the ‘human truth’ and essence of us.”
by Jasper Baumann – Oct 29, 2024
PAX Australia 2024: How brands are pressing start with IRL gamers
PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.
by Jasper Baumann – Oct 23, 2024
Vogue Australia enters The Ideas Dome at SXSW: Impact of tech on fashion
Vogue Codes: From algorithms to date, the future of shopping
by James Manning – Oct 16, 2024
World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
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