Brands
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Zitcha and Marketplacer partner to integrate retail media and marketplace models
Nick Hinsley: 'At the core of this partnership is a commitment to improving the customer experience.'
by Alisha Buaya – Jan 9, 2025
Kings Cross' Coca-Cola sign celebrates 50 years with a makeover
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Jan 8, 2025
Tinder challenges Aussie singles to 'Break Out of Your Bubble' in new summer campaign
Kristen Hardeman: '‘Break Out of Your Bubble’ is all about inspiring Aussies to break free from their everyday routines and discover the endless possibilities waiting just outside their comfort zones.'
by Alisha Buaya – Jan 7, 2025
Qatar Airways launches AI-powered holiday campaign
Babar Rahman: 'The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign.'
by Alisha Buaya – Dec 20, 2024
Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'
by Alisha Buaya – Dec 18, 2024
FRAMEN and VIOOH team up to launch Virgin Australia DOOH campaign
Dimitri Gartner: 'This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces.'
by Alisha Buaya – Dec 17, 2024
Under Armour signs partnership deal with Sydney FC's Douglas Costa
Fernando Reani: 'With this partnership with Douglas, we hope to inspire the next generation of athletes and football enthusiasts alike.'
by Alisha Buaya – Dec 16, 2024
Netflix's Squid Game takes over Sydney Harbour ahead of season two premiere
A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.
by Alisha Buaya – Dec 13, 2024
Afterpay taps into Swedish language in new campaign with IKEA
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
by Alisha Buaya – Dec 11, 2024
Hobart's MACq 01 Hotel unveils new campaign via Showpony
Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to life.'
by Alisha Buaya – Dec 6, 2024
Coca-Cola and The Salvation Army's Christmas appeal partner to light up Melbourne's Emporium Billboard
Kate Miller: 'Partnerships like this enable us to give back and together, with the help of Australians, we can hit our goal of giving 10,000 meals to families and communities in need this Christmas.'
by Alisha Buaya – Dec 4, 2024
Rules Don’t Apply: The power of cultural intelligence with Reg Raghavan
Raghavan shares his own journey – from second-generation Australian to Silicon Valley innovator.
by James Manning – Nov 26, 2024
Haleon appoints new MD for Australia and New Zealand, as Cate Sefton steps down
The company oversees trusted household brands including Panadol, Voltaren, Advil, Sensodyne, Centrum, and Polident.
by Mediaweek Admin – Nov 26, 2024
Menulog and BWS team up for a summer of sip-cess
'We are committed to delivering more.'
by Mediaweek Admin – Nov 26, 2024
Cricketer Pat Cummins stars in Tourism Australia's Come and Say G’day campaign to run in India via The Monkeys
Susan Coghill: 'This is now a proven formula and it is one we will execute once again with a push into England with localised creative during the Women’s and Men’s Ashes here in Australia next year.'
by Mediaweek Admin – Nov 21, 2024
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