Brands
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BIG W responds to LinkedIn backlash over Halloween costume
'We are sorry for any impact we may have caused to the community.'
by Mediaweek Admin – Nov 1, 2024
Priceline Pharmacy launches refreshed brand strategy via Houston Group
The new brand positioning celebrates Priceline Pharmacy’s combination of health expertise and beauty experience.
by Jasper Baumann – Oct 30, 2024
Jaycar Electronics launches a new brand platform “Just Ask Jaycar” via Special
Caroline Viska, CMO of Jaycar, said: "I think you will find that the campaign nails the ‘human truth’ and essence of us.”
by Jasper Baumann – Oct 29, 2024
PAX Australia 2024: How brands are pressing start with IRL gamers
PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.
by Jasper Baumann – Oct 23, 2024
Vogue Australia enters The Ideas Dome at SXSW: Impact of tech on fashion
Vogue Codes: From algorithms to date, the future of shopping
by James Manning – Oct 16, 2024
World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
F1 Australian Grand Prix unveils 'Expect Nothing Less' rebrand via Bullfrog
452,055 spectators passed through the gates at 2024's Australian F1 Grand Prix.
by Jasper Baumann – Oct 8, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Jasper Baumann – Oct 4, 2024
The new Chevy Silverado feels uniquely Australian in latest TVC via MIK Studio & MBCS
The spot addresses common queries about the car, the adaptability of its range, and urban myths about larger vehicles.
by Jasper Baumann – Sep 20, 2024
Ocado Retail launches Ocado Ads in partnership with Zitcha
Troy Townsend: “It’s exciting to partner with the world’s largest online grocery retailer and help integrate the entire business around its Retail Media Network."
by Jasper Baumann – Sep 16, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
Spotlight, Woolworths and Lurpak lead My Kitchen Rules' 2024 partners
The new season is also sponsored by Kaboodle Kitchens and Sensodyne.
by Jasper Baumann – Sep 6, 2024
Canva launches Love Your Work brand campaign
Cat van der Werff: "Our goal with the Love Your Work campaign is to inspire people to find joy and fulfilment in their daily work."
by Alisha Buaya – Sep 4, 2024
Arnott's launches new integration asset in partnership with The Block via The Neighbourhood
Toby Aldred: "Integrating into editorial is one of the most effective ways to deliver attention to your brand and deserves the same level of creative thinking as traditional in-break assets."
by Alisha Buaya – Sep 3, 2024
Bupa unveils 'beyond the games' Paralympics campaign via Thinkerbell
The campaign is the first commercial project to be certified through Inclusively Made’s 100-point accreditation process.
by Amy Shapiro – Aug 30, 2024
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