Brands
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Kawai launches 'Instrumental to life' global platform via Ogilvy
Bridget Jung: 'With this campaign, we set out to remind the world why we play rather than focusing on what we play.'
by Alisha Buaya – Jan 23, 2025
Square shows why Service Still Matters via Sunday Gravy
Sam Whatley: 'With this new platform, we’re shining a light on the underappreciated acts of service worker.'
by Alisha Buaya – Jan 23, 2025
HOKA launches Bondi 9 with immersive beachside activation via Emotive
Matt Adams: 'We will celebrate with the Sydney community through a number of run clubs, masterclasses and guest interviews.'
by Alisha Buaya – Jan 23, 2025
SICKDOGWOLFMAN's Jess Wheeler redefines men’s skincare with exclusive SLATHER launch
Jess Wheeler told Mediaweek: 'We saw a hole in the market. A failure in communication.'
by Alisha Buaya – Jan 23, 2025
Journey Beyond brings The Ghan experience to life via Town Square
Justine Lally: 'This activation is more than just a glimpse into a train journey – it’s a celebration of Australia’s breathtaking landscapes and The Ghan’s enduring appeal.'
by Alisha Buaya – Jan 22, 2025
NRMA Insurance partners with Adelaide Fringe
Michelle Klein: 'This is an opportunity for NRMA Insurance to further demonstrate what A Help Company would do to support local communities.'
by Alisha Buaya – Jan 22, 2025
Woolworths and BIG W partner with Minecraft to launch exclusive collectible
Andrew Hicks: 'Minecraft Cubeez has been designed in a fun and interactive way for families to unleash their creativity.'
by Alisha Buaya – Jan 21, 2025
Budget Direct sleuths Sarge, Jacs and Chief front new Meteoric Mayhem campaign via 303 MullenLowe
Bart Pawlak: 'No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality.'
by Alisha Buaya – Jan 16, 2025
ANZ launches Falcon Lens AI experience via Special, T&DA, PHD and oOh!Media
Ryan Fitzgerald: 'ANZ Falcon Lens brings the consumer into the campaign, dramatising the power of the Falcon and putting a smile on the user’s face in the process.'
by Alisha Buaya – Jan 16, 2025
Jessica Hunter exits The Brag Media
Hunter, who was appointed to the role in June 2024, was formerly General Manager of Partnerships at the company.
by Mediaweek Admin – Jan 15, 2025
T-Mobile to acquire Vistar Media
'For 13 years, Vistar has pioneered the use of technology and data to transform OOH into a strategic and measurable channel.'
by Natasha Lee – Jan 14, 2025
It’s ‘Time For’ takeoff! Malaysia Airlines lands global campaign in Melbourne
Make Malaysia your next travel destination for 2025 and beyond.
by Emma Shepherd – Jan 14, 2025
Poh Ling Yeow named Tourism NT ambassador
Poh Ling Yeow: 'As someone who adores travel, learning, and finding inspiration in new places, the NT is a dream destination.'
by Alisha Buaya – Jan 13, 2025
Bluey and LEGO: A match made in playtime heaven
'The Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.'
by Emma Shepherd – Jan 10, 2025
McDonald's launches new Aussie-themed menu via DDB Sydney
Amanda Nakad: 'This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat - what’s not to love?'
by Alisha Buaya – Jan 9, 2025
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