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Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025
Susie Howard: 'Their previous work in the not-for-profit sector and ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
Bunnings takes top spot as the best brand in Australia: YouGov 2025
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
by Alisha Buaya – Feb 1, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
Surfing Australia names NRMA Insurance as presenting partner of the Hyundai Australian Boardriders Battle
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.'
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
Uber Eats and PAW Patrol launch via Special PR and Hatched
Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'
by Alisha Buaya – Jan 24, 2025
Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell
Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs that keep the fire of live music alive in Australia.'
by Alisha Buaya – Jan 24, 2025
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