Brands
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Jessica Hunter exits The Brag Media
Hunter, who was appointed to the role in June 2024, was formerly General Manager of Partnerships at the company.
by Mediaweek Admin – Jan 15, 2025

T-Mobile to acquire Vistar Media
'For 13 years, Vistar has pioneered the use of technology and data to transform OOH into a strategic and measurable channel.'
by Natasha Lee – Jan 14, 2025

It’s ‘Time For’ takeoff! Malaysia Airlines lands global campaign in Melbourne
Make Malaysia your next travel destination for 2025 and beyond.
by Emma Shepherd – Jan 14, 2025

Poh Ling Yeow named Tourism NT ambassador
Poh Ling Yeow: 'As someone who adores travel, learning, and finding inspiration in new places, the NT is a dream destination.'
by Alisha Buaya – Jan 13, 2025

Bluey and LEGO: A match made in playtime heaven
'The Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.'
by Emma Shepherd – Jan 10, 2025

McDonald's launches new Aussie-themed menu via DDB Sydney
Amanda Nakad: 'This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat - what’s not to love?'
by Alisha Buaya – Jan 9, 2025

Zitcha and Marketplacer partner to integrate retail media and marketplace models
Nick Hinsley: 'At the core of this partnership is a commitment to improving the customer experience.'
by Alisha Buaya – Jan 9, 2025

Kings Cross' Coca-Cola sign celebrates 50 years with a makeover
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Jan 8, 2025

Tinder challenges Aussie singles to 'Break Out of Your Bubble' in new summer campaign
Kristen Hardeman: '‘Break Out of Your Bubble’ is all about inspiring Aussies to break free from their everyday routines and discover the endless possibilities waiting just outside their comfort zones.'
by Alisha Buaya – Jan 7, 2025

Qatar Airways launches AI-powered holiday campaign
Babar Rahman: 'The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign.'
by Alisha Buaya – Dec 20, 2024

Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'
by Alisha Buaya – Dec 18, 2024

FRAMEN and VIOOH team up to launch Virgin Australia DOOH campaign
Dimitri Gartner: 'This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces.'
by Alisha Buaya – Dec 17, 2024

Under Armour signs partnership deal with Sydney FC's Douglas Costa
Fernando Reani: 'With this partnership with Douglas, we hope to inspire the next generation of athletes and football enthusiasts alike.'
by Alisha Buaya – Dec 16, 2024

Netflix's Squid Game takes over Sydney Harbour ahead of season two premiere
A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.
by Alisha Buaya – Dec 13, 2024

Afterpay taps into Swedish language in new campaign with IKEA
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
by Alisha Buaya – Dec 11, 2024

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