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Afterpay 'Own It' in new brand campaign via 72andSunny
Joel Moran: 'Our 'Own It' campaign is not just about making a statement, it's about reshaping the narrative.'
by Alisha Buaya – Feb 10, 2025
Think HQ expand Lipton Teas remit with Bushells and PUKKA brands
Wellison D’Assuncao: 'We are so glad that we can keep building on the great work we’ve done with Lipton.'
by Alisha Buaya – Feb 10, 2025
McDonald's asks 'what side are you on' in new McSmart campaign via DDB Sydney
Jack Nunn: 'McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.'
by Alisha Buaya – Feb 10, 2025
Lyka launches the pawfect campaign with Alchemy One
Cara Sayer-Bourne: 'Working with the Lyka team, who are collaborative and data-driven, has allowed us to craft a strategic, creative, and impactful plan.'
by Alisha Buaya – Feb 9, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025
Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025
Campbells launches We’ve Got You campaign via Paper + Spark
Anthony Russo: 'This campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering.'
by Alisha Buaya – Feb 7, 2025
72andSunny nabs tech platform Deputy
Kesh Vallot Shannon: '72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.'
by Alisha Buaya – Feb 6, 2025
William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025
CUB CEO Danny Celoni steps down amid 'woke' beer ad backlash
Asahi appointed Nigel Parsons, CEO of Asahi Lifestyle Beverages, as its incoming chief commercial officer as of 1 April.
by Emma Shepherd – Feb 5, 2025
Prime Video hits it out of the park with Pat Cummins in new campaign via Leo
James Beswick and Rowan Foxcroft: 'Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind.'
by Alisha Buaya – Feb 5, 2025
'More accessible': Costco to partner with DoorDash for home delivery
Simon Rossi: 'Through this partnership, we’re making it easier for families and small businesses to get what they need at Costco’s low prices, delivered directly to their doorstep.'
by Alisha Buaya – Feb 4, 2025
Sydney Water and Jess Fox champion water quality in new campaign via It's Friday
Elise Barker: 'So it’s more important than ever for people to understand the role we play in delivering drinking water that’s clean and safe to our 5.4 million customers.'
by Alisha Buaya – Feb 4, 2025
KitKat lets consumers 'break free' in latest campaign
Mel Chen: 'We’re all better when we break better. That’s why team KitKat want to champion better, uninterrupted breaks.'
by Alisha Buaya – Feb 4, 2025
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