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NRMA Rewards gives members access to sports and entertainment benefits in new TEG partnership
Victoria Doidge: 'Both TEG and NRMA are building sophisticated digital and data eco-systems to better serve Australians, together as partners we believe we can truly make an impact.'
by Alisha Buaya – Feb 17, 2025
Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'
by Alisha Buaya – Feb 17, 2025
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
Chux and Spotify curate the summer cleaning playlist via Connecting Plots
Lee Everson: 'The new year is the right time to do this as it’s where routines are set for the year ahead.'
by Alisha Buaya – Feb 13, 2025
Toyota ensures Every Step Matters in new campaign via Saatchi & Saatchi
Mandie van der Merwe: 'We found a highly contextual way to remind Australians why Toyota is Australia’s most trusted auto brand.'
by Alisha Buaya – Feb 13, 2025
How creator and celebrity-led content achieved results for Les Mills International
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
by Alisha Buaya – Feb 13, 2025
Pankind – Pancreatic Cancer Australia gets a brand refresh via Principals
Astrid Mallard: 'We want to shift the dial – to create a future where pancreatic cancer is no longer a devastating diagnosis but a challenge that can be faced head-on.'
by Alisha Buaya – Feb 12, 2025
Rose Byrne and Bobby Cannavale star in new Domain campaign via Howatson+Company
Heather McGovern: 'We wanted to expand on the ways we’re able to inspire confidence along the property journey.'
by Alisha Buaya – Feb 12, 2025
Vinyl Group launches Vinyl Media, featuring new assets like Refinery29 & Concrete Playground
Josh Simons: 'The launch of Vinyl Media is a testament to the incredible growth of Vinyl Group over the past year and our ambition to shape the future of culture and media in Australia.'
by Emma Shepherd – Feb 12, 2025
Media Words reveals new campaign for BIC EasyRinse shaver
Felipe Favoretto: 'The result is a campaign that strategically targets busy commuters and digital-savvy consumers through high-impact placements at major train stations nationwide.'
by Alisha Buaya – Feb 11, 2025
Avenue C wins Alinta Energy
Babi Kahveci: 'We are delighted to announce that we will be working with Avenue C, who demonstrated a real depth of understanding of the Alinta Energy business.'
by Alisha Buaya – Feb 11, 2025
Albert Park venue to be renamed The American Express Lounge ahead of Formula 1
Naysla Edwards: 'This is just one of the ways we're providing Amex Card Members with a best-in-class fan experience.'
by Emma Shepherd – Feb 10, 2025
Lee Kum Kee and Gelato Messina collaborate on limited-edition flavours via Clemenger Group
This collaboration is proof that with the right storytelling (and in this instance, a bit of culinary courage to equal parts brand bravery), you can show up in places consumers least expect – and love every bite of it,” said Victoria Fruean,
by Alisha Buaya – Feb 10, 2025
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