Brands
Latest stories

CommBank brings NYC hot dogs to Melbourne for the launch of Travel Booking via M&C Saatchi Group
Daniel Borghesi: 'It's about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever - to all Aussies with a travel bug.'
by Alisha Buaya – Mar 4, 2025

McDonald’s Australia CEO resigns, new boss announced
'I am looking forward to continuing to build on the incredible legacy of our people and franchisees.'
by Emma Shepherd – Mar 4, 2025

Krispy Kreme promotes ANZ CEO to global COO
'I am thrilled to be getting back to my number one passion, operations, as all operators would agree, it is the heart and soul of all companies.'
by Emma Shepherd – Mar 4, 2025

SPC expands supermarket presence with Minecraft collaboration
Patrick Lynam: 'This 18-month partnership with SPC will see Minecraft land on supermarket shelves across beans, fruit, and spaghetti categories.'
by Emma Shepherd – Mar 4, 2025

'Game-changer': Seven reveals extensive list of AFL sponsors and partners for 2025
Katie Finney: 'It's an opportunity to do things differently with brands and for them to live across our full ecosystem for the first time.'
by Frances Sheen – Mar 4, 2025

Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025

UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025

Under Armour extends partnership with NRL star
Fernando Reani: 'His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance.'
by Alisha Buaya – Mar 3, 2025

Australian Eggs turbocharges dinner via Connecting Plots
Becky Vila: 'We wanted to showcase the wider range of relationships that exist within the extended family dynamic.'
by Alisha Buaya – Feb 28, 2025

Kwik Kopy launches Project Facelift campaign via Nibble Edge
Deepika Rodrigo: 'We were able to develop a cohesive strategy that will not only drive tangible results for Kwik Kopy but also elevate their brand presence within the competitive landscape.'
by Alisha Buaya – Feb 27, 2025

Telstra unveils beautiful internet in new campaign via +61
Micah Walker: 'It's a very simple idea where the elegance of the execution reinforces the message.'
by Alisha Buaya – Feb 26, 2025

ACCIONA launches Turbine Made initiative via DDB Group Melbourne
Caroline Pinter: 'We’re excited to see how this material could be used and look forward to working with our partners to bring these ideas to life.'
by Alisha Buaya – Feb 26, 2025

MYOB launches campaign for new Solo app
The campaign is the start of work developed by M&C Saatchi Group, iProspect, Sparro, Dentsu and MYOB’s in-house agency.
by Alisha Buaya – Feb 26, 2025

De'Longhi launches global campaign La Specialista Touch via Focus Creative
Giulia Ortolan: 'Focus Creative has a deep understanding of café culture, and that knowledge was invaluable in the creative process.'
by Alisha Buaya – Feb 26, 2025

History Will Be Kind puts Maille premium mustard back on the map in comeback campaign
Ken Michail: 'Tapping into culture, community and channel specific insights, the campaign is delivering in spades and already unlocking new opportunities for the brand in market.'
by Alisha Buaya – Feb 25, 2025

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