Brands
Latest stories
Sophie Monk shows off '100% wholesome nudie shots' via Bench Media and Circul8
Emilie Durand: 'The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty.'
by Alisha Buaya – Apr 2, 2025
Qantas expands partnership with Cricket Australia
Ed Sanders: 'Qantas is not just a great supporter of Australian Cricket; it is a significant part of our cricket operations providing fantastic service for our teams, staff and fans.'
by Alisha Buaya – Apr 1, 2025
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
All Blacks and Black Ferns unveil new brand identities via M&C Saactchi Group
The brands have been designed for both teams to stand out in an ever-complex sport and entertainment landscape.
by Alisha Buaya – Mar 31, 2025
Rebel Wilson on evolving her brand throughout her career
'I didn't want to be what's called a brand or a personality in America and then I realised you make a lot more money doing it.'
by Alisha Buaya – Mar 29, 2025
TAXIBOX launches an 'out of the box' campaign via Communicado
Ben Cohn: 'We’re chuffed with the final result – there are endless places we can take our unhinged squirrel and its love of its nuts.'
by Alisha Buaya – Mar 29, 2025
Lexus extends principal partnership with the Victoria Racing Club and Melbourne Cup
Kylie Rogers: 'The relationship we have fostered over more than two decades has seen Lexus contribute to exceptional Melbourne Cup Carnival experiences since 2003.'
by Alisha Buaya – Mar 28, 2025
Racing South Australia teams up with Emotive for first national campaign
Maddie Hassett: 'The campaign encapsulates the passion, dedication, excitement and true spirit of our sport.'
by Alisha Buaya – Mar 27, 2025
MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025
Australian Unity appoints InMoment as strategic partner
Lenette Gear: 'Working with InMoment helps us better understand what matters so we can focus on the changes that will have the greatest impact for our members.'
by Alisha Buaya – Mar 25, 2025
Bankwest reimagines banking experience under new brand platform via Bear Meets Eagle On Fire
Micah Walker: 'This is such a perfect brand and project for us.'
by Alisha Buaya – Mar 24, 2025
News Corp reaches more than 17.6 million Australians as digital audience grows
Pippa Leary: 'Every month, millions of Australians come to our network of trusted news and lifestyle sites.'
by Natasha Lee – Mar 24, 2025
1001 Optometry tests commuters vision in latest campaign ahead of World Optometry Day via VML
Jack Delmonte: 'So many of us overlook the importance of eye health until it’s too late, this campaign bridges that disconnect by providing a fun, engaging way to highlight the issue.'
by Alisha Buaya – Mar 21, 2025
Lion appoints We Are Social as social agency of record
Suzie Shaw: 'We're excited to help them unlock the full potential of social with a sustained, culture-driven approach that delivers real impact.'
by Alisha Buaya – Mar 20, 2025
ANZ Plus draws on confident money management in latest campaign via Special
Sian Chadwick: 'ANZ Plus was created to help give you more control and clarity over your money.'
by Alisha Buaya – Mar 20, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.