Brands
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Australian Unity appoints InMoment as strategic partner
Lenette Gear: 'Working with InMoment helps us better understand what matters so we can focus on the changes that will have the greatest impact for our members.'
by Alisha Buaya – Mar 25, 2025
Bankwest reimagines banking experience under new brand platform via Bear Meets Eagle On Fire
Micah Walker: 'This is such a perfect brand and project for us.'
by Alisha Buaya – Mar 24, 2025
News Corp reaches more than 17.6 million Australians as digital audience grows
Pippa Leary: 'Every month, millions of Australians come to our network of trusted news and lifestyle sites.'
by Natasha Lee – Mar 24, 2025
1001 Optometry tests commuters vision in latest campaign ahead of World Optometry Day via VML
Jack Delmonte: 'So many of us overlook the importance of eye health until it’s too late, this campaign bridges that disconnect by providing a fun, engaging way to highlight the issue.'
by Alisha Buaya – Mar 21, 2025
Lion appoints We Are Social as social agency of record
Suzie Shaw: 'We're excited to help them unlock the full potential of social with a sustained, culture-driven approach that delivers real impact.'
by Alisha Buaya – Mar 20, 2025
ANZ Plus draws on confident money management in latest campaign via Special
Sian Chadwick: 'ANZ Plus was created to help give you more control and clarity over your money.'
by Alisha Buaya – Mar 20, 2025
Wesfarmers Health appoints Chain Social to digital launch of atomica
Corrina Brazel: 'Harnessing inclusivity is one of our core values and Shelby and the team have done a great job in bringing our ethos and values to life across our digital channels.'
by Alisha Buaya – Mar 19, 2025
McDonald's brings on the heat in new campaign for Hot Honey sauce via DDB Group Sydney
Jack Nunn: 'We borrowed from sneaker drop culture in how the campaign shows up and feels. It’s exciting and really fresh.'
by Alisha Buaya – Mar 19, 2025
ROLLiN’ launches its 'Here for the Ride' brand platform via Paper Moose
Annabel Causer: 'Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life.'
by Alisha Buaya – Mar 18, 2025
THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into banner ads, via an amazing activation.'
by Alisha Buaya – Mar 18, 2025
WHISKAS launches partnership program to turn cat haters into cat lovers via CHEP, AMV BBDO, EssenceMediacom and Enthral
Camille Shepherd: 'This campaign is not just about increasing cat adoption rates, but also about changing hearts and minds.'
by Alisha Buaya – Mar 18, 2025
Key industry leaders address in-housing vs. agency debate at the Future of Media Forum
Sian Whitnall: 'We’re seeing more programmatic efforts being brought in-house, especially as brands seek to leverage media as a revenue stream.'
by Emma Shepherd – Mar 14, 2025
Akcelo launches TAC Vehicle Safety Campaign at the F1 Grand Prix 2025
Jacqui Sampson: 'Our partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way.'
by Alisha Buaya – Mar 14, 2025
Resmed waves goodbye to the sleep monster in new campaign via Hopeful Monsters
Carl Moggridge: 'Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.'
by Alisha Buaya – Mar 14, 2025
Unlocking the future of video advertising: Insights from execs at Nine, IAG, Zenith, and BOQ
'Engagement isn’t the same when someone’s watching at a bus stop compared to lounging on their sofa.'
by Emma Shepherd – Mar 14, 2025
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