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Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
McDonald’s Australia appoints its new CMO
Chris Brown is set to depart his role as chief marketing officer after four and a half years with the business.
by Emma Shepherd – Apr 14, 2025
Captify positions Grey Goose vodka as the summer spirit for Australians
Sonal Kohl: 'The campaign delivered strong performance metrics, while uncovering valuable audience insights and learnings to inform future strategies.'
by Alisha Buaya – Apr 11, 2025
NRMA partners with Campfire x for land management and extreme weather preparedness documentary
The 30-minute documentary will air on NITV at 6:00 pm AEST on Monday 14 April and be available to stream free on SBS On Demand.
by Alisha Buaya – Apr 10, 2025
Coca-Cola brings back Share a Coke campaign
Kate Miller: 'Share a Coke is back, and we couldn’t be more excited about it!'
by Alisha Buaya – Apr 10, 2025
Australian cricketer Travis Head stars in Uber India campaign
Mayuresh Dubhashi: 'It's audacious and very relevant to the kind of relationships our consumers have with culture/cricket.'
by Alisha Buaya – Apr 9, 2025
WiredCo. and Caravan and Camping Industry Association launch hotel-to-camping translator
Joe Stuart: 'We wanted to set something into the world so logical and useful, yet totally bizarre, to help encourage even more campers to come to NSW.'
by Alisha Buaya – Apr 8, 2025
Tourism Fiji invites tourists to the world’s first 'Happy Hour for the Environment' via Havas
Srishti Narayan: 'The more people who take part, the more powerful the ripple effect – both environmentally and culturally.'
by Alisha Buaya – Apr 8, 2025
ALDI makes 'Quality is Easy to Find' in new campaign via BMF
Jenny Melhuish: 'ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one.'
by Alisha Buaya – Apr 7, 2025
Coca-Cola marks 50th anniversary of Kings Cross billboard with 'Meet me at The Coke Sign' campaign
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Apr 5, 2025
Zurich Insurance Group launches new global brand campaign via 72andSunny
Conny Kalcher: 'Our latest brand campaign encapsulates the essence of everything we’ve been working towards in recent years. We want to stand out from the crowd with our customers.'
by Alisha Buaya – Apr 4, 2025
Bonds enlists Robert Irwin and Tkay Maidza to star in new campaign as it launches in the U.S via Special
Kedda Ghazarian: 'Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter for our brand.'
by Alisha Buaya – Apr 4, 2025
Pivot to prosper: Why brands must start preparing for the social media ban
The digital detox may not be optional, but how brands respond definitely is.
by Natasha Lee – Apr 4, 2025
Kita Alexander to take the stage and kick off Nova's Red Room Presented by Maybelline New York
Steph Loupelis: 'More than just makeup, more than just music, this series is a celebration of creativity and connection.'
by Alisha Buaya – Apr 3, 2025
Bega unveils 'Night Cheese' OOH campaign via TBWA\Melbourne
Bianca Di Donato: 'By identifying and owning the late-night snacking moment, we are creating a whole new experience of indulgence that is uniquely Bega.'
by Alisha Buaya – Apr 2, 2025
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