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Sydney Water tackles toilet blockages with the 'Flushable Guidebook' via It's Friday
Tim Barrett: 'We needed a way to grab people’s attention where it matters most - literally in their bathrooms.'
by Alisha Buaya – Apr 28, 2025
Hoozu names Fabulate as new technology provider to power influencer campaigns
Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'
by Mediaweek Admin – Apr 24, 2025
Google’s AI Overviews linked to sharp CTR declines, say SEO experts
While Google insists its AI Overviews improve engagement, fresh research paints a different picture.
by Frances Sheen – Apr 23, 2025
Tangerine teams up with BINGE to offer three-month free subscription
Andy Branson: 'Our teams have worked hard to meet our customer feedback that kept highlighting to us that Australians love their chill time with the family and friends.'
by Alisha Buaya – Apr 23, 2025
Telstra reminds moviegoers to put their phones on silent in new campaign via Bear Meets Eagle On Fire and +61
Brent Smart: 'So much care and craft has gone into these, I can’t wait to see them before some animated film my kids make me watch.'
by Alisha Buaya – Apr 22, 2025
Ranbuild launches 'Your Shed Your Way' campaign via I.M.A B2B
Guia Taylor: 'Your Shed Your Way captures what the brand offers in a bold, relatable way that will directly engage target segments.'
by Alisha Buaya – Apr 22, 2025
Elephant Room to spearhead The Salvation Army's digital transformation
Matt McMahon: 'This project had some complex pieces, but the exceptional team at Elephant Room have broken down the complexity and made it possible for us to achieve our goals.'
by Alisha Buaya – Apr 22, 2025
WorkSafe Victoria's addresses harmful workplace aggression and violence via VML
Kathleen O’Dwyer: 'Physical violence against workers is never ok, but smaller acts of aggression are also not acceptable and they all add up, and that’s what we’re calling out in this campaign.'
by Alisha Buaya – Apr 17, 2025
Fremantle Street Arts Festival captures arts audience with new brand via 303 MullenLowe
Prudence Riley: 'We’re incredibly excited to see our new brand direction come to life to reflect the amazing atmosphere of this festival.'
by Alisha Buaya – Apr 17, 2025
Collins Foods to exit Taco Bell Australia and shift focus to KFC growth
Strategic shift sees Collins double down on KFC while winding down Taco Bell operations.
by Natasha Lee – Apr 17, 2025
Seven and iProspect tap into reality TV to launch Solo by MYOB
Sam Bremner: 'We specifically wanted to highlight the aspect of reality TV and the involvement of sole traders in bringing TV shows like this to life.'
by Alisha Buaya – Apr 17, 2025
Sydney Water makes water conservation fun with mini-golf experience at Royal Easter Show via Curious Nation
Tim Barrett: 'Our mini-golf activation turns the urban water cycle into something tangible and fun.'
by Alisha Buaya – Apr 17, 2025
SBS Media reveals finalists of Sustainability Challenge
Kate Young: 'The shortlist for the Sustainability Challenge represents the best of the crop in terms of authenticity and innovation.'
by Alisha Buaya – Apr 17, 2025
Mr Roses launches cheeky campaign based on 'Marriage Insurance'
James Stevens: 'This campaign gives a wink to that truth, showing we don’t take ourselves too seriously, but we do take relationships and quality seriously.'
by Alisha Buaya – Apr 16, 2025
Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
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