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Collins Foods to exit Taco Bell Australia and shift focus to KFC growth
Strategic shift sees Collins double down on KFC while winding down Taco Bell operations.
by Natasha Lee – Apr 17, 2025
Seven and iProspect tap into reality TV to launch Solo by MYOB
Sam Bremner: 'We specifically wanted to highlight the aspect of reality TV and the involvement of sole traders in bringing TV shows like this to life.'
by Alisha Buaya – Apr 17, 2025
Sydney Water makes water conservation fun with mini-golf experience at Royal Easter Show via Curious Nation
Tim Barrett: 'Our mini-golf activation turns the urban water cycle into something tangible and fun.'
by Alisha Buaya – Apr 17, 2025
SBS Media reveals finalists of Sustainability Challenge
Kate Young: 'The shortlist for the Sustainability Challenge represents the best of the crop in terms of authenticity and innovation.'
by Alisha Buaya – Apr 17, 2025
Mr Roses launches cheeky campaign based on 'Marriage Insurance'
James Stevens: 'This campaign gives a wink to that truth, showing we don’t take ourselves too seriously, but we do take relationships and quality seriously.'
by Alisha Buaya – Apr 16, 2025
Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
McDonald’s Australia appoints its new CMO
Chris Brown is set to depart his role as chief marketing officer after four and a half years with the business.
by Emma Shepherd – Apr 14, 2025
Captify positions Grey Goose vodka as the summer spirit for Australians
Sonal Kohl: 'The campaign delivered strong performance metrics, while uncovering valuable audience insights and learnings to inform future strategies.'
by Alisha Buaya – Apr 11, 2025
NRMA partners with Campfire x for land management and extreme weather preparedness documentary
The 30-minute documentary will air on NITV at 6:00 pm AEST on Monday 14 April and be available to stream free on SBS On Demand.
by Alisha Buaya – Apr 10, 2025
Coca-Cola brings back Share a Coke campaign
Kate Miller: 'Share a Coke is back, and we couldn’t be more excited about it!'
by Alisha Buaya – Apr 10, 2025
Australian cricketer Travis Head stars in Uber India campaign
Mayuresh Dubhashi: 'It's audacious and very relevant to the kind of relationships our consumers have with culture/cricket.'
by Alisha Buaya – Apr 9, 2025
WiredCo. and Caravan and Camping Industry Association launch hotel-to-camping translator
Joe Stuart: 'We wanted to set something into the world so logical and useful, yet totally bizarre, to help encourage even more campers to come to NSW.'
by Alisha Buaya – Apr 8, 2025
Tourism Fiji invites tourists to the world’s first 'Happy Hour for the Environment' via Havas
Srishti Narayan: 'The more people who take part, the more powerful the ripple effect – both environmentally and culturally.'
by Alisha Buaya – Apr 8, 2025
ALDI makes 'Quality is Easy to Find' in new campaign via BMF
Jenny Melhuish: 'ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one.'
by Alisha Buaya – Apr 7, 2025
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