Agency & Marketing
Latest stories
Obsessd.ai launches to help brands win AI discovery battle
New consultancy aims to help brands improve visibility across AI platforms as consumer search habits evolve.
by Staff Writer – Jul 21, 2026
Omnicom to merge Mediahub and Hearts & Science globally
Hearts & Science will get a new brand identity next month, but no changes to teams, leadership or client service locally
by Natasha Lee – Jul 21, 2026
Fabulate appoints Gabrielle Lawton to lead New Zealand expansion
Fabulate expands into New Zealand with Gabrielle Lawton leading growth as creator marketing demand rises.
by Natasha Lee – Jul 20, 2026
Treasury Wine Estates and Social Soup launch always-on creator academy for wine brands
Treasury Wine Estates and Social Soup launch an always-on creator academy to reach the next wine audience.
by Staff Writer – Jul 20, 2026
Kill Boring Dead launches creator-led TikTok campaign for Cathay Pacific
Kill Boring Dead's first Cathay Pacific campaign swaps airline ads for creator-led TikTok storytelling at scale
by Natasha Lee – Jul 20, 2026
VMO opens registrations for 2026 Ultimate Media Champion
Year three brings 250 spots, six weeks of training and state-based finals across Sydney, Melbourne and Brisbane's media.
by Natasha Lee – Jul 19, 2026
News Corp says brand equity matters more than prompts in AI search
News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks.
by Natasha Lee – Jul 19, 2026
Australia Post launches campaign to support small business growth
Australia Post backs small businesses with a new campaign, as Australians spent a record $82.6 billion online last year.
by Staff Writer – Jul 14, 2026
Mediahub appoints Kim Dolengowski as head of strategy
The strategist joins Mediahub's leadership team to drive integrated thinking across clients and agency teams.
by Staff Writer – Jul 14, 2026
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