Agency & Marketing
Latest stories
Lion, Reckitt and Mars Snacking join AiMCO
Three major brands join AiMCO as creator marketing moves deeper into Australia's mainstream marketing mix and brand mix.
by Natasha Lee – Aug 26, 2026
Omnicom Media Australia appoints Matt Northey as Head of Education and Experience
The former TikTok APAC education lead will oversee career development, employee experience and leadership across Omnicom.
by Staff Writer – Aug 26, 2026
Buddy gets a fresh glaze in Donut King comeback
Donut King revives its 1981 mascot Buddy in its Thinkerbell platform spanning OOH, BVOD, digital audio and social media.
by Natasha Lee – Aug 25, 2026
Ad Net Zero puts a number on advertising’s carbon footprint
Advertising is a boardroom issue as new research quantifies ad marketing's share of upstream Scope 3 emissions.
by Natasha Lee – Aug 25, 2026
ALDI named Australia’s best-rated supermarket for ninth year
The retailer’s value, own-brand quality and store experience drove its latest 2026 customer-voted supermarket award win.
by Natasha Lee – Aug 25, 2026
BMF wins Ring creative account
The home security brand has appointed BMF to build a fresh platform supporting Ring's next phase of growth in Australia.
by Staff Writer – Aug 25, 2026
dentsu appoints Michelle Testa to lead WA business
The WA Ad Person of the Year will lead the agency group's integrated offering, following more than 14 years with dentsu.
by Staff Writer – Aug 24, 2026
Uber Hong Kong launches Gareth T campaign via Special
The Cantopop singer gets three uninterrupted minutes to finish the romantic confession his hit song cut short on screen.
by Staff Writer – Aug 23, 2026
Inside the mindset gap between marketers and Australians
Are marketers making work for the market, or for people who think like marketers?
by Natasha Lee – Aug 20, 2026
PEDESTRIAN.TV and Maltesers select winners of $60k wedding-led brand campaign
Bianca and James win a $60,000 dream wedding as PEDESTRIAN.TV and Maltesers take the Duos campaign into its next phase.
by Staff Writer – Aug 20, 2026
Fabulate appoints Valerie Madon to regional creative strategy role
Former McCann APAC creative chief Valerie Madon joins Fabulate as the creator marketing business expands across key markets.
by Staff Writer – Aug 20, 2026
Afterpay expands ON THE HOUSE partnership
The BNPL platform has renewed its deal as ON THE HOUSE scales its ad-funded period product network across Australia now.
by Staff Writer – Aug 20, 2026
Omnicom Oceania transitions Hall & Partners to Perceptive across ANZ
Jo Brockhurst will lead the Australian business as managing director, with Daniel Shaw remaining CEO across the ANZ region.
by Natasha Lee – Aug 19, 2026
DARKHORSE wins Veuve Clicquot account and expands APAC team
The agency has also made three senior appointments across its experiential and creative teams in Australia and APAC markets.
by Staff Writer – Aug 19, 2026
NOVA and QMS launch real-time audio-to-DOOH technology
The campaign links Smooth FM ads with QMS roadside screens, reinforcing bp messaging as commuters travel each weekday AM.
by Staff Writer – Aug 18, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.