Latest stories
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
DJ finalists revealed for Club UnLtd charity event
Seven emerging DJs from Australia's media industry will compete at Club UnLtd on 22 May, with Julian Hamilton of The Presets headlining the charity event.
by Tom Gosby – May 8, 2025
Smeg appoints Awaken as digital media agency
Chris Parker: 'Smeg and Awaken share a commitment to innovation, representation, and pairing creativity with genuine human connection, making for a closely aligned partnership.'
by Mediaweek Admin – May 8, 2025
IAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
by Natasha Lee – May 8, 2025
PubMatic partners with Overtone to boost contextual ad targeting
PubMatic integrates Overtone’s narrative AI to improve contextual ad targeting and support sustainable journalism.
by Tom Gosby – May 7, 2025
EssenceMediacom secures Lion media account from UM after competitive pitch
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
by Natasha Lee – May 7, 2025
WPP reportedly set to retire GroupM brand in global media restructure
Changes are expected to occur within months.
by Frances Sheen – May 7, 2025
Publicis Sapient appoints former EY executive Gavin Seewooruttun to lead AI and data in Australia
Angela Robinson: 'His appointment reflects the priority we are placing on AI-driven offerings in disrupting the consulting industry to drive more value for our clients.'
by Frances Sheen – May 7, 2025
Audience Group appoints Head of Investment
James McDonald: 'She’s got a deep understanding of what media partners want, and how to create win-win deals that benefit our clients. We’re thrilled to have her on board.'
by Alisha Buaya – May 7, 2025
Hearts & Science names Chief Strategy and Behaviour Change Officer
Jane Stanley: 'We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.'
by Alisha Buaya – May 7, 2025
alt/shift/ partners with Y Careers to reimagine the future of work
Fiona Hawes: 'Upon meeting with alt/shift/, we knew they understood Y Careers’ isn’t like traditional recruitment models'.
by Alisha Buaya – May 6, 2025
Zoë Foster Blake makes bold business move
Foster Blake: 'I'm honoured to be sitting alongside such brilliant women'.
by Natasha Lee – May 6, 2025
Principle Media Group wins Vocus media account
Tony Timpanaro: 'As fellow challengers in their industry, we look forward to working with [PMG] over the coming years to continue growing the Dodo and iPrimus brands.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
IMAA opens applications for second Pitch-Chella program
Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'
by Alisha Buaya – May 6, 2025
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