Eleven years after launching her cult skincare brand Go-To, Zoë Foster Blake is making another bold business move, this time by switching talent agencies.
The entrepreneur and author has parted ways with Profile Talent Management and joined Venn Talent, an agency that exclusively represents Australian female talent.
Venn Talent was founded by Brigid Grice, who is Managing Director, and Kate Witenden, who serves as Director.
The agency’s client list includes high-profile names such as Anna Meares OAM, Chef de Mission of the Australian Olympic Team Paris 2024, author and four-time World Para Surfing Champion Sam Bloom, and top real estate agent Monika Tu.
In a written statement, Grice said Foster Blake embodies “everything Venn Talent stands for”.
“She is an incredibly talented, trusted, and inspirational woman. She is generous in spirit, humble in her achievements, and a truly decent human being,” Grice added.
Venn Talent’s founder and managing director Brigid Grice
Strategic alignment
Foster Blake said she was “honoured” to join the boutique agency and “sit alongside such brilliant women.”
“Brigid’s vision, to create a best-in-class talent agency championing women across industries, is much needed and, honestly, overdue,” she said.
Beyond skincare, Foster Blake has built a wide-ranging media and publishing career. She is the author of 17 books across fiction, non-fiction and children’s literature.
Her 2014 novel The Wrong Girl was adapted into a network TV series, while her most recent work, Things Will Calm Down Soon, has been optioned for a US television adaptation by Made-Up Stories.
A former beauty editor, Foster Blake launched Go-To in 2014 to offer we she said was clean, effective skincare backed by editorial integrity.
Zoë Foster Blake chatting about her skincare brand Go-To during a Mecca event
From $89 million to $8.5 million
In late 2023, Foster Blake reacquired the controlling 50.1% stake in Go-To from the collapsed BWX Group for just $8.5 million, far below the $89 million BWX paid for it in 2021.
The drawn-out buyback process followed the high-profile collapse of BWX, which had also invested in wellness brands including Flora & Fauna and Sukin.
By regaining control of Go-To at a discounted rate, Foster Blake repositioned herself as not only a hands-on founder, but savvy businesswoman.