Latest stories
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
UnLtd Cup brings 500 staffers from across adland together to kick goals for youth charities
Philippa Moig: 'Every goal scored helps change the trajectory for young people at risk and creates brighter futures.'
by Alisha Buaya – Sep 2, 2025
Metcash appoints Ivan Curic to lead sales at LocalEyes retail media network
Curic will oversee sales strategy, partnerships and agency engagement as the network expands across Metcash’s food, liquor and hardware divisions.
by Natasha Lee – Sep 2, 2025
Soda Communications takes the helm for HX Expeditions in ANZ
Shannon Davis: 'It was extremely important to us to align with a like-minded agency who understand our product and brand as well as the challenges of our sector.'
by Alisha Buaya – Sep 2, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'
by Alisha Buaya – Sep 2, 2025
UNIFIED launches accelerator program Ground Floor for unsigned artists at BIGSOUND 2025
Backed by Community Music’s $10m pledge, the program offers mentorship, training and release support to help independent acts build sustainable careers.
by Natasha Lee – Sep 2, 2025
What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'
by Alisha Buaya – Sep 2, 2025
Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt
Emma Bedsor: 'We wanted to tackle burnout in a playful yet impactful way.'
by Alisha Buaya – Sep 1, 2025
Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'
by Alisha Buaya – Sep 1, 2025
Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'
by Alisha Buaya – Sep 1, 2025
Moonlight Cinema turns 30 with blockbusters and big brand tie-ins
Val Morgan is offering scalable brand activations across Sydney, Melbourne, Brisbane, Perth and Adelaide.
by Natasha Lee – Sep 1, 2025
Ferro-grad and ex-Disney animators break supplement ad clichés
Cam Blackley: 'This is the kind of work that proves that you can create cut-through in any category (even one that discusses constipation) if you have an entertaining, well- executed idea.'
by Alisha Buaya – Sep 1, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.