Latest stories
Mediaweek Icon 2025: Peter Horgan on leadership, legacy, and finding Joy in a new chapter
The Mediaweek Icon 2025 reflects on his career so far and the lessons he's learned.
by Lauren McNamara – Oct 24, 2025
Seven Upfront 2026: The verdict from Australia's media and marketing leaders
The real test is in the agency response - who’s buying the pitch, and who’s not.
by Natasha Lee – Oct 23, 2025
Kantar warns brands: chasing clicks is killing long-term growth
The study, features insights from Dentsu, Publicis, Havas and Sunny Advertising.
by Makayla Muscat – Oct 23, 2025
Wavemaker launches national campaign for ALDI–DoorDash partnership
Aaron Hampson: 'Our strategy delivers impact across every channel Australians use to make shopping decisions.'
by Frances Sheen – Oct 22, 2025
Havas Media appoints Mindshare’s Kate O’Ryan-Roeder as CEO
O’Ryan-Roeder has been MD of Mindshare in Sydney for the last seven years.
by Frances Sheen – Oct 21, 2025
QMS NZ completes successful Auckland street furniture handover
Tim Murphy: 'Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.'
by Frances Sheen – Oct 20, 2025
Nine Upfront 2026: The verdict from Australia’s media and marketing leaders
Nine delivered a showcase built around integration, measurement, and premium storytelling. But what was the reaction?
by Frances Sheen – Oct 16, 2025
IMAA Spotlight: Laura Hamod Barnes of Connected Media on her winning strategy to keep clients long-term
'It means not just delivering strong results, and service, but proactively bringing market-leading ideas and new opportunities.'
by Mediaweek Admin – Oct 10, 2025
Leo Australia wins Grand Effie for Suncorp resilience campaign
Leo Burnett Australia has taken out the Grand Effie for its work with Suncorp, while BMF and ALDI claimed Effective Agency and Advertiser of the Year.
by Dan Barrett – Oct 10, 2025
Cobram Estate is getting fresh with ATime&Place and Half Dome for new integrated campaign
Cobram Estate has partnered with ATime&Place and Half Dome to launch its new national campaign, highlighting the link between freshness and flavour in extra virgin olive oil.
by Dan Barrett – Oct 10, 2025
MLC doesn't care about the future. Hires Toast of London's Matt Berry to front campaign.
MLC unveils new brand platform A Lifetime in the Making, created by Princess and fronted by comedy genius Matt Berry.
by Dan Barrett – Oct 8, 2025
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Dan Barrett – Oct 8, 2025
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Dave Jansen – Oct 7, 2025
TBWA opens the door to new talent with refreshed FRESHIES program
The program continues to champion curiosity, creativity, and disruption as key pathways into the advertising industry.
by Natasha Lee – Oct 7, 2025
IMAA Spotlight: Veronica Cremen from Vonnimedia wants brands to see social as a growth engine, not a channel
'We cut the jargon. Our approach is straightforward: real insights, clear numbers, and creative ideas that can be actioned tomorrow.'
by Mediaweek Admin – Oct 3, 2025
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