Latest stories
Australian agencies win big at the 2023 ONE Asia Creative Awards
The Monkeys won Best of Show, CHEP Network won two Best of Disciplines, and a slew of Australian agencies took home 14 awards
by Mediaweek Admin – Dec 12, 2023
GroupM wins Allianz global media account with Wavemaker appointed locally
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
by Alisha Buaya – Dec 12, 2023
Melbourne Holocaust Museum launches updated brand identity in collaboration with CHEP Network
Jonny Berger: "Their mission has never been more necessary."
by Mediaweek Admin – Dec 12, 2023
Innocean Australia & AMCS raise awareness for extinction through art, inviting Aussie children to participate
Dr. Leonardo Guida: "The fusion of art and science has never been more important as a means to engage and empower the broader community."
by Mediaweek Admin – Dec 12, 2023
AI, hermits, fandoms and baby boomers: The Media Store predicts 2024's consumer trends
Sam Cousins said exposing and unpicking the trends "allows us to find spaces to grow in a challenging year ahead."
by Mediaweek Admin – Dec 12, 2023
Gravity Media chosen for 18th year in Rolex Sydney Hobart Yacht Race broadcast production
Saul Shtein: "It is one of the great events."
by Mediaweek Admin – Dec 12, 2023
Coca-Cola launches AI tool to create shareable and bespoke digital Christmas cards
By sharing these storied assets with consumers, they can be re-discovered by a younger generation.
by Mediaweek Admin – Dec 12, 2023
Mediaweek’s A to Z of 2023: N is for Nostalgia
"As we watch the world around us crash and burn live on TikTok, it’s understandable why we’ve all gotten so thirsty for the past."
by Mediaweek Admin – Dec 11, 2023
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
Winnie-The-Pooh loses Hundred Acre Woods in Who Gives A Crap's environmental rewrite via TBWA
Maria Chilewicz: "We knew we needed something special to break through the noise"
by Mediaweek Admin – Dec 11, 2023
Superloop the challenger internet provider appoints Zenith Australia to media account
The agency will be focused on building brand awareness and consideration with new audiences
by Mediaweek Admin – Dec 11, 2023
Is the pitch broken? TrinityP3 study to uncover reality of modern pitching
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."
by Mediaweek Admin – Dec 11, 2023
Jolt targets EV range anxiety in campaign with Polestar
The campaign harnesses the aligned values and synergy between the brands
by Mediaweek Admin – Dec 11, 2023
Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023
AKQA introduces Fixie, the AI assistant helping you craft a more sustainable holiday season
Ajaz Ahmed: "It’s the gift that keeps on giving."
by Mediaweek Admin – Dec 11, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.