Latest stories
Cricket Australia extends partnership with MKTG Sports + Entertainment
CA and MKTG have collaborated for 20 years to deliver stadia media infrastructure across 17 venues nationally.
by Mediaweek Admin – Dec 21, 2023
VML unveils its new APAC market leadership team
The new market leadership team will be led by the newly appointed APAC Co-CEOs Audrey Kuah and Yi-Chung Tay.
by Mediaweek Admin – Dec 20, 2023
Wildcard expands national services with PR and digital media
Wildcard's communications offering brings with it a national team across Melbourne, Sydney and Adelaide.
by Mediaweek Admin – Dec 20, 2023
Amplify unveils anti-surveillance suit to safeguard Santa's journey this Christmas
Amplify's anti-surveillance suit will let Santa travel the globe on December 25th without setting off any alarms.
by Mediaweek Admin – Dec 20, 2023
James Squire embraces "hustle and swagger" in latest campaign via Thinkerbell
The ‘Ordinary be Damned’ platform celebrates those who aspire to find rewarding ways forward.
by Mediaweek Admin – Dec 20, 2023
Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
VML Commerce wins Brown-Forman Australia's shopper marketing account
VML Commerce will be across the company’s portfolio of brands, including the Jack Daniel’s range, El Jimador and Woodford Reserve.
by Mediaweek Admin – Dec 20, 2023
Margaritas are in, Aperol spritz and espresso martinis are out as Pernod Ricard’s Altos Tequila seeks to own at-home cocktails
"People now understand that tequila can be a drink for more elevated moments."
by Amy Shapiro – Dec 20, 2023
Meeting of the Minds: EssenceMediacom's Tara Iwamoto and Rhea Anand
Iwamoto and Anand share their perspectives, thoughts and opinions.
by Mediaweek Admin – Dec 19, 2023
Gatorade No Sugar launches "Water wasn't made for this" campaign via Akcelo
"A really relevant spin on hydration."
by Mediaweek Admin – Dec 19, 2023
Big M positions as the "official drink" for Santa this Christmas in campaign via Thinkerbell
Milk for Santa will be rolled out across Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia
by Mediaweek Admin – Dec 19, 2023
Should Australian marketers be making space for space in their 2024 strategies?
"The opportunity to take your brand to the stars, whether a small step or a giant leap, is perhaps only one conversation away."
by Mediaweek Admin – Dec 18, 2023
Awaken wins Opal HealthCare's media account
The agency will manage media activity to drive occupancy and promote its services.
by Mediaweek Admin – Dec 18, 2023
Revlon rolls out festive campaign via Emotive
"Celebrates the festive spirit in a delightfully decadent way."
by Mediaweek Admin – Dec 18, 2023
Altos Tequila rescues Christmas with emergency lime baubles in new campaign via Emotive
Simon Joyce: "The best creativity doesn't always resemble advertising."
by Mediaweek Admin – Dec 15, 2023
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