Latest stories
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
by Mediaweek Admin – Mar 11, 2024
'Hubbl and Andy' star in Foxtel tech's launch campaign
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
by Brittney Rigby – Mar 10, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
Neighbourhood Strategy welcomes Leo Burnett's Kate Silver as GM, adds Harris Scarfe to client roster
Kate Silver: "Jac[queline Witts] and I have a similar perspective on the value of great strategy to fuel brands and creativity."
by Mediaweek Admin – Mar 7, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
MFA Award entries open as body celebrates 25th anniversary
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
by Mediaweek Admin – Mar 7, 2024
BBC Studios appoints marketing consultancy Mindbox to support growth across Asia
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
by Mediaweek Admin – Mar 6, 2024
Media agency Yango announces new key appointments
Senior appointments: Hannah Mannion, Eb Yusuf, Natalie Murray & Natalie Clark
by Mediaweek Admin – Mar 6, 2024
Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Amy Shapiro – Mar 6, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Amy Shapiro – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
R/GA Australia announces four new senior appointments to public practice division
“R/GA’s Public Practice is reshaping public sector engagement by turning services into experiences, campaigns into movements, and bureaucracies into brands."
by Mediaweek Admin – Mar 5, 2024
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