Latest stories
Woolley Marketing: Has FOMO become FOFO for marketers and their media buys?
"A new fear has crept into the media buying relationship: FOFO – fear of finding out."
by Toby Harrison and Dan Krigstein – Apr 2, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by James Manning – Apr 2, 2024
Clems launches brand campaign for Racing and Wagering WA's TABtouch
In addition to the campaign, Clems has also refreshed the TABtouch brand identity.
by Alisha Buaya – Apr 2, 2024
DDB Melbourne's Andrew Rovenko on what award-winning Rocketgirl photos say about creative limits
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
by Amy Shapiro – Apr 2, 2024
Assisterhood 2024 applications open as program expands across AUNZ
The program provides the opportunity for mentees to learn from industry leaders in a six-month mentorship that values quality over quantity.
by Alisha Buaya – Apr 2, 2024
BMF appoints Simone Takasaki as head of creative services and integrated production
Takasaki's appointment comes after Eileen Cosgrove-Moloney joined BMF as joint-general manager alongside Richard Wood.
by Alisha Buaya – Mar 28, 2024
DDB and VW launch RooBadge, designed to save kangaroos and cars
The idea came after the team experienced kangaroo hazards firsthand on film sets.
by Amy Shapiro – Mar 28, 2024
WPP merges Grey and AKQA's operations in Australia, Lee Simpson departs
AKQA will become the lead brand in four markets, including Australia. Mediaweek understands that whiteGREY CEO Lee Simpson will leave the business.
by Brittney Rigby – Mar 27, 2024
Amplify grows with GM appointment and new hires
Sonja Stindl has been promoted to GM, and Ben Somers hired as partnerships director.
by Jasper Baumann – Mar 27, 2024
Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Amy Shapiro – Mar 26, 2024
Adobe taps Accenture to co-develop industry solutions with Firefly AI
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
by Amy Shapiro – Mar 26, 2024
DuluxGroup puts master media account up for pitch
The account was last up for review in 2020 and saw OMD reappointed.
by Alisha Buaya – Mar 26, 2024
BMF nabs Special's Eileen Cosgrove-Moloney for joint GM role
Cosgrove-Moloney returns from Tokyo, where she served as GM of Special.
by Amy Shapiro – Mar 26, 2024
Resolution Digital named global website agency for a2 Milk
Last week, the OMG agency also won El Jannah's digital media and SEO account.
by Alisha Buaya – Mar 26, 2024
Havas Group ANZ appoints Marco Villella as head of talent
Villella has started in the role, based in Sydney and reporting to Candice Veasey.
by Amy Shapiro – Mar 26, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.