Latest stories
The Brand Agency taps Smith Street's Jessica Harold as group creative director
The move follows The Brand Agency's recent re-appointment of the Tourism Western Australia account
by Amy Shapiro – Apr 10, 2024
Employment Hero appoints Special Group on global brand brief
The move follows a competitive pitch between agencies from both Sydney and London.
by Jasper Baumann – Apr 10, 2024
The Hallway tells Aussies to get 'A Better Back-Up' for BCU Bank
“For all the brands in the world calling themselves either leaders or challengers, there aren’t many who proudly stake their claim as your best second choice."
by Amy Shapiro – Apr 10, 2024
Ogilvy Network ANZ comments on Fran Clayton joining as CSO
Sally Kissane: "Not only is she incredible at what she does, she is an exceptional leader, and a wonderful human. We can’t wait for her to get started.”
by Amy Shapiro – Apr 10, 2024
Midnight Health appoints PR and creative agency Keep Left to grow market share
Keep Left will lead Midnight Health's PR efforts as it looks to launch new products, services, and brands.
by Jasper Baumann – Apr 10, 2024
Exclusive: BMF chief creative officer Alex Derwin to depart, launch own agency
Steve McArdle told Mediaweek the agency will announce a new CCO over the next couple of months.
by Brittney Rigby – Apr 10, 2024
303 MullenLowe Perth shows 'Anyone Can Save a Life' for St John WA
Migliore: "Unlike other road-safety commercials, the campaign’s focus is less about the behaviour of the driver in the crash, and more about the importance of being a first responder.”
by Amy Shapiro – Apr 10, 2024
Hearts & Science launches Renewables Ad Engine with Sanofi Consumer Healthcare
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
by Alisha Buaya – Apr 10, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
CHEP and Hospitals United for Sick Kids partner for 'Blip' short film
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
by Amy Shapiro – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Amy Shapiro – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Amy Shapiro – Apr 9, 2024
Icon Agency partners with The Man Cave charity
Hunter Johnson: "We are at an inflection point for masculinity."
by Amy Shapiro – Apr 9, 2024
Google makes creator play for Gen Z TikTok lovers via Emotive
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
by Amy Shapiro – Apr 9, 2024
OMD unites rival radio networks for Leukaemia Foundation campaign
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
by Alisha Buaya – Apr 9, 2024
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