Latest stories
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
IKEA Australia airs 'Do Try This at Home' campaign via McCann
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the Ingka Group.
by Amy Shapiro – Apr 9, 2024
We Are Different to lead JAC Motors' earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
by Amy Shapiro – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
Tourism WA re-appoints WPP's The Brand Agency
Rose Herceg said, "it’s a great honour to sell WA to the world."
by Amy Shapiro – Apr 8, 2024
First Telstra work from +61, From Space to Your Place, launches
Brent Smart: "I love how ambitious, yet simple this work is."
by Amy Shapiro – Apr 8, 2024
Specsavers takes AUNZ media account to pitch
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
by Alisha Buaya – Apr 8, 2024
Ogilvy Melbourne snags Special's Chris Andrews as group CD
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.
by Amy Shapiro – Apr 8, 2024
G Squared appoints AKQA's John Phung as head of data and analytics
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading independent digital consultancies."
by Amy Shapiro – Apr 8, 2024
17Hands: New commercial sponsorship brand from Medium Rare and PHAR Partnerships
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
by Tess Connery – Apr 8, 2024
Caspar Yuill: New Balance's resurgence from daggy to desirable
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.
by Brittney Rigby and Alisha Buaya – Apr 7, 2024
Claxon acquires creative agency Embark
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
by Alisha Buaya – Apr 7, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024
Mums in Ads co-founder Julia Spencer chosen for Cannes Lions' See It Be It Program
Badger: "These exceptional creative women are reshaping the future of our industry and redefining what is possible."
by Amy Shapiro – Apr 5, 2024
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