Latest stories
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024
Bastion acquires AnalogFolk 'to redefine the landscape'
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
by Amy Shapiro – Mar 14, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
OMG's Kristiaan Kroon asks TV industry for 'more collaboration and less competition'
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
by Alisha Buaya – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
SLIK to create virtual experience for Paralympics Australia ahead of Paris 2024 Games
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
by Alisha Buaya – Mar 12, 2024
Hello Social welcomes new hires, including viral TikToker
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
by Alisha Buaya – Mar 12, 2024
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