Latest stories
ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
by Alisha Buaya – May 23, 2024
Marnong Estate appoints Molasses for brand positioning and package redesign
The FMCG brand and design agency will manage the brand positioning, tone, and packaging design for a new multi-tiered range.
by Alisha Buaya – May 23, 2024
Bastion appoints Samantha Hansen partnerships marketing director
Hansen comes to the role from a freelance capacity as an FMCG marketer.
by Amy Shapiro – May 23, 2024
G Squared nabs The Hallway’s Chris Murphy to lead performance creative division
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
by Alisha Buaya – May 23, 2024
Weber Shandwick names Angela Malkin head of agency, makes senior appointments
Malkin spent eight years in global PR agencies before transitioning to senior communications roles in the finance and government sectors.
by Alisha Buaya – May 23, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
PaperMoose creates AI intern Moosebot
"It's a friendly digital employee in corporeal form."
by Alisha Buaya – May 23, 2024
Dometic hands PR to M&C Saatchi Sport & Entertainment
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
by Amy Shapiro – May 23, 2024
DDB Melbourne promotes Giles Watson and James Cowie
Psembi Kinstan: “For too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management."
by Amy Shapiro – May 22, 2024
Laura Nice, Chris Freel, Claire Fenner among UnLtd's Adland Bail Out lineup
Senior media leaders will swap home comforts for prison uniforms and solitary confinement to experience what life really is like for many young people at risk.
by Alisha Buaya – May 22, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Bryden Campbell – May 22, 2024
WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.