Latest stories
Zenith appoints chief strategy and product officer, Penny Shell
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
by Alisha Buaya – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Amy Shapiro – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
Inside the Harold Mitchell memorial service: Kerry Stokes spoke, Virginia Trioli hosted
Other speakers included Stuart Mitchell, Anne Parsons, David Nettlefold, Alan Scash, and Nick Swifte as a who’s who across agency and media land listened.
by James Manning – May 13, 2024
Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef
"The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight."
by Alisha Buaya – May 13, 2024
Enigma appoints Ren Frise as executive director of digital, data, and tech
Frise's most recent role was as director of digital and technology at The General Store.
by Alisha Buaya – May 13, 2024
Rob Swinton departs OMD after 20 years, Alison Costello steps up as Brisbane MD
Laura Nice, co-CEO of OMD Australia, said it was a "mutual decision."
by Alisha Buaya – May 13, 2024
'News' is so much more than print: Lyons, Whitnall, Colter
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
by Tess Connery – May 13, 2024
Greenpeace and Photoplay launch 'Fight For Our Forests' campaign
There were 77 individual 3D printed models used in the production.
by Alisha Buaya – May 10, 2024
Bullfrog reveals brand identity and campaign for Dineamic
"Way too many ads in the ready-made meal sector are a bit grim."
by Alisha Buaya – May 10, 2024
M&C Saatchi Group works towards a better tomorrow with third Art for Change Prize
This year's theme is Tomorrow’ing: Visions of a better future.
by Alisha Buaya – May 10, 2024
AANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
by Brittney Rigby – May 10, 2024
EssenceMediacom raises over $10 million in media support for Dolly's Dream
The GroupM agency has hosted a fireside chat with Dr Charlotte Keating, resident psychologist at ABC Radio.
by Alisha Buaya – May 10, 2024
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