Latest stories
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Atomic 212° rolls out O'Brien's first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
by Alisha Buaya – May 27, 2024
Claxon appointed Oroton's digital media agency of record
"We are fortunate Oroton’s team are invested in transformation."
by Alisha Buaya – May 27, 2024
Ad Standards reports 45% surge in complaints, received 'nearly 300' in December
"The top five most complained-about ads in 2023 drew over 800 complaints collectively."
by Amy Shapiro – May 27, 2024
Media and creative: Siloed still, or 'no genuine divide'?
"One is not more important than the other. There's no point having media without the right content, there's no point having content without being seen in the right media."
by Alisha Buaya – May 27, 2024
Cam Blackley and Emily Taylor launch Bureau of Everything
The creative company - the duo does not call it an agency - is setting out to create "unmissable" work, supported by the likes of GS+P co-founder Jeff Goodby.
by Brittney Rigby – May 27, 2024
Meeting of the Minds: Nick Morgan and Sandy Ho from Vudoo
Morgan and Ho share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 24, 2024
CHEP promotes Tash Johnson to national head of integrated production
Gavin McLeod: "Tash is the kind of person who goes the extra mile to turn crazy-good ideas into reality."
by Amy Shapiro – May 23, 2024
Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."
by Amy Shapiro – May 23, 2024
ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
by Alisha Buaya – May 23, 2024
Marnong Estate appoints Molasses for brand positioning and package redesign
The FMCG brand and design agency will manage the brand positioning, tone, and packaging design for a new multi-tiered range.
by Alisha Buaya – May 23, 2024
Bastion appoints Samantha Hansen partnerships marketing director
Hansen comes to the role from a freelance capacity as an FMCG marketer.
by Amy Shapiro – May 23, 2024
G Squared nabs The Hallway’s Chris Murphy to lead performance creative division
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
by Alisha Buaya – May 23, 2024
Weber Shandwick names Angela Malkin head of agency, makes senior appointments
Malkin spent eight years in global PR agencies before transitioning to senior communications roles in the finance and government sectors.
by Alisha Buaya – May 23, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
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