Latest stories

How Mark Green convinced Susan Coghill to help fund Play it Safe
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little bit more money.'"
by Brittney Rigby – Aug 14, 2024

Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."
by Amy Shapiro – Aug 14, 2024

Jack Nimble unveils collaborative influencer service for brands: Nimble Creators
"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."
by Amy Shapiro – Aug 14, 2024

Today the Brave launches inaugural Taboo Tattoo Bar pop-up
Jade Manning: "The greatest part of the creative industry is the permission to play in the unfamiliar. Experimenting with projects such as Taboo Tattoo Bar is a great reminder of this."
by Amy Shapiro – Aug 14, 2024

Click Media Group becomes first gaming agency to join AiMCO
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
by Mackenzie Book – Aug 14, 2024

Affinity to lead ActewAGL's marketing
Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."
by Alisha Buaya – Aug 14, 2024

7-Eleven and Mobil launch new fuel range via CHEP with 'go further'
The hero film features a never-ending car chase where the hero and villain have been driving for so long, they're only certain of one thing.
by Amy Shapiro – Aug 14, 2024

GroupM and Pacvue launch integrated commerce management solution
"The platform is designed to unify media management and retail operations, offering a seamless experience."
by Alisha Buaya – Aug 14, 2024

Dulux Group awards Selleys creative account to Howatson+Company
DDB Melbourne holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger.
by Amy Shapiro – Aug 13, 2024

David Reid joins Advertising Industry Careers advisory board
Owen Joyce: "His work with the Advertising Capstone Challenge exemplifies the kind of forward-thinking initiatives that we are passionate about at Advertising Industry Careers."
by Alisha Buaya – Aug 13, 2024

UM defends federal government master media account
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
by Darren Woolley – Aug 13, 2024

Innocean makes slew of hires, names Nick Cole and Pat Allenby CDs
Plus: Mirjam Grari joins as director of insights and brand experience, Audrey Fitte-Umark as media client director, and Josh Bisset as digital content creator.
by Amy Shapiro – Aug 13, 2024

Five by Five appoints Mark Anderson as managing director
Anderson replaces incumbent MD and founder, Matt Lawton, who moves into a globally-led position within the parent company.
by Alisha Buaya – Aug 13, 2024

New CEO appointment leads Magic's refreshed leadership team
“This new, highly experienced team represents a turning point in the next phase of Magic's growth."
by Mackenzie Book – Aug 12, 2024

Mary Fowler fronts latest work for Samsung via CHEP
Jason Ridge: "Mary’s dynamic presence and innovative spirit perfectly aligns with our vision."
by Amy Shapiro – Aug 12, 2024

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