Latest stories

Budget Direct and 303 MullenLowe launch latest 'Insurance Solved' campaign: 'Reversible'
Jonathan Kerr: "While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to."
by Amy Shapiro – Aug 19, 2024

Smartpay unveils 'Hands On For Business Payments' via The Royals
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
by Amy Shapiro – Aug 19, 2024

MADE THIS and L'Oréal launch anamorphic 3D OOH for Kérastase on Melbourne's Swanston Street
Vinne Schifferstein Vidal: "Our recent expansion into film and creative technology enables us to provide clients with immersive solutions."
by Alisha Buaya – Aug 19, 2024

Tech taught Burton, Bowman, McKenty, and Coll that agencies underinvest in people: 'It's a travesty'
The creative leaders talk about selling time, how to 'keep the marriage spicy' with marketers, and why they returned to advertising: "Anyone who has stayed in this industry ... they're the most match fit slice."
by Brittney Rigby – Aug 16, 2024

Uber One and Hello Social provide Ice Cold Recovery zone after City2Surf
Sam Kelly: "We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery."
by Alisha Buaya – Aug 16, 2024

ANZ creative agency pitch narrows as Special withdraws
Sian Chadwick: "The decision was mutually reached by both organisations."
by Amy Shapiro – Aug 16, 2024

Meeting of The Minds: Biased's Biarta Parnham and Piper Daly
Parnham and Daly share the best career advice they've received, hot takes, and what they currently have on repeat.
by Alisha Buaya – Aug 16, 2024

Affinity launches website for Experience Advocacy Taskforce
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
by Alisha Buaya – Aug 16, 2024

The Monkeys crowned Agency Network of the Year at 45th AWARD Awards
The creative agency also won four golds and The Grand Award for Play it Safe.
by Alisha Buaya – Aug 15, 2024

Enero reports 7% increase in net profit driven by agencies, despite revenue decline
Brent Scrimshaw: "Our Australian-based agencies, BMF and Orchard, repeatedly proved their ability to drive substantial growth."
by Amy Shapiro – Aug 15, 2024

Aaron Macarthur joins MiQ as director of business development
Macarthur founded Convo Ink and previously held roles at Southern Cross Austereo, News Corp Australia, Verizon, and Allure Media.
by Alisha Buaya – Aug 15, 2024

Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
by Amy Shapiro – Aug 15, 2024

Ryvalmedia wins slew of accounts, retains Hisense
Simon Ryan: "Our approach to growth is relentless."
by Alisha Buaya – Aug 15, 2024

Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
by Amy Shapiro – Aug 15, 2024

M&C Saatchi appoints Tanya Vragalis to MD post
Justin Graham: "We're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part of this plan."
by Brittney Rigby – Aug 15, 2024

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