Latest stories
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'
by Alisha Buaya – Sep 2, 2025
What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'
by Alisha Buaya – Sep 2, 2025
Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt
Emma Bedsor: 'We wanted to tackle burnout in a playful yet impactful way.'
by Alisha Buaya – Sep 1, 2025
Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'
by Alisha Buaya – Sep 1, 2025
Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'
by Alisha Buaya – Sep 1, 2025
University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
by Alisha Buaya – Sep 1, 2025
“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025
Enero Group posts FY25 growth, OBMedia sale sharpens focus on agencies
Ian Ball: “As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies - our focus is firmly on building the next chapter of growth for Enero.'
by Alisha Buaya – Aug 29, 2025
IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025
UnLtd delivers largest-ever largest pro-bono media campaign, alongside EssenceMediacom
Pippa Berlocher: 'The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.'
by Alisha Buaya – Aug 29, 2025
Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025
Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'
by Alisha Buaya – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
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